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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

2016 April Fools' Day: Morgan digs at Tesla, Mini's scissor doors, more

Every year automakers go out of their way to come up with gags for April Fools' Day. Sometimes the jokes fall flat, but occasionally a company really nails it with an idea that we'd actually love to see. Rather than scouring the Web for all of these stunts, you can find some of our favorites right here. Morgan MOGrod The Morgan Motor Company's MOGrod is one of our favorite April Fools' jokes so far this year because it's a car we wish could be real. The company says on Twitter that the retro hot rod uses a 3.7-liter Ford V6, and there are already 250,000 preorders, which is a play on the huge number of reservations for the Tesla Model 3. Morgan took the joke even further by sketching a landspeed record version for the Bonneville Salt Flats. Mini Scissor Doors The people at Mini apparently have a lot of free time because the company has two gags this year. The first is the scissor door option. The idea cleverly plays on the myriad ways customers can customize their Mini, but this solution doesn't look like anyone could easily enter the car due to the way these doors open. Mini Hipster Hatch There's also the Hipster Mini, which is a much funnier idea. This fictional hatchback would be perfect for fashionable Millennials thanks to features like Instagram-filter windows and a fixed-gear drivetrain, which limits the top speed to 25 miles per hour. The interior uses stonewash denim upholstery and packs a twin-deck cassette player. Skoda Dog Umbrella People love dogs, and owners know that a wet canine can be a mess. Skoda is ready to tackle this problem with an umbrella for your mutt. Made from unobtainium, the gadget hides in the door when not in use, but when raindrops start falling, people can keep their pup dry. Skoda Snowman Skoda's Facebook page also teases us with a very cool vehicle. The Snowman is a 396-horsepower plug-in hybrid snow machine. With its tracks, the company's newest model would never have to worry about getting stuck in the winter. Opel Adam C Sure, electricity and hydrogen are cleaner forms of fuel than gasoline or diesel, but Opel has a way to make your car even more environmentally friendly – muscle power. Wind up the crank at the rear for 15 minutes, and the Opel Adam C is good for 125 miles. GM's European division also claims that owners get a great workout because a full winding session burns 400 calories. You wouldn't feel guilty about picking up that pizza after cranking up this hatchback.

2021 Mini lineup includes some more equipment and some lower prices

Mini has played the unusual triple for its 2021 model-year lineup: Design revisions, more equipment, and lower prices on a number of models. Two full-body exterior colors, Emerald Gray Metallic and Melting Silver Metallic, won't make the new year. After a hiatus, the six-speed manual transmission returns on eight trims from the Cooper two-door hardtop to the front-wheel drive Cooper S Clubman. It's a third shifting possibility alongside the seven-speed dual-clutch automatic and the eight-speed Steptronic automatic. The hardtops and convertibles were refreshed for last year, so they'll carry on with that momentum. One feature change comes to the mid-grade Signature Trim, which can add 6.5-inch touchscreen nav and Apple CarPlay, and a digital instrument cluster as options. The top Iconic trim makes the digital cluster standard. The Oxford Edition trim holds the line at $19,750 before an $850 destination fee, for a total of $20,600, same as 2020. Mini's made the Oxford available to everyone, not only the recent students and military personnel that began as the exclusive buyer base. Not only are there no price increases among the hardtop and convertible ranges, seven models get $1,000 price reductions. Pricing for 2021 and the difference compared to 2020 is: Hardtop 2 Door Oxford Edition: $20,600 (No change) Cooper: $23,250 ($1,000 lower) Cooper S: $27,250 ($1,000 lower) Cooper SE: $30,750 (No change) John Cooper Works: $33,250 ($1,000 lower) John Cooper Works GP: $45,750 Hardtop 4 Door Oxford Edition: $21,600 (No change) Cooper: $24,250 ($1,000 lower) Cooper S: $28,250 ($1,000 lower) Convertible Cooper: $28,250 ($1,000 lower) Cooper S: $32,250 ($1,000 lower) Sidewalk Edition: $39,250 John Cooper Works: $39,250 (No change) The Clubman got a makeover for this year plus a more powerful John Cooper Works Clubman with 301 horsepower. The sole change here is a 6.5-inch touchscreen navigation unit included on the middle Signature trim. Prices for the 2021 Clubman are: S: $30,750 ($1,000 lower) S ALL4: $33,750 (No change) John Cooper Works ALL4: $40,350 ($100 higher) The big-selling Countryman does almost 40% of U.S. Mini business. Outside come redesigned LED headlights, new Union Jack taillights, LED fog lights on the base Cooper and Cooper S, and piano black trim in places like the light frames and door handles.