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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

2022 Mini JCW Hardtop Anniversary Edition gets British Racing Green, retro Cooper badging

Say a cheery hello to the 2022 Mini JCW Hardtop Anniversary Edition. This little Mini is here to honor 60 years of Cooper racing, as the first Mini with a "Cooper" badge on it went racing in 1961. Thankfully, it’s exclusively painted in British Racing Green. Mini says this JCW Hardtop will also feature white bonnet stripes with red outlines, a white roof and white mirror caps. In a way, it looks like a Christmas car with all of the JCWÂ’s standard red accents. The colors are supposedly derived from Cooper Car Company design motifs, and we canÂ’t deny that it looks good. YouÂ’ll notice the number 74 is plastered across both the hood and doors of the Anniversary Edition, as the first Mini Cooper to ever race was given the number 74. YouÂ’ll also notice the Cooper Car Company logo on the carÂ’s side scuttles and side sills to denote it as the Anniversary car. Inside, Mini honors the three generations of Cooper with the three signatures of those who worked closely with Mini etched into the cockpit fascia: John Cooper, John Michael Cooper, and Charlie Cooper. The steering wheel has a retro "Cooper" logo in the bottom spoke. Feature-wise, it automatically includes a panoramic moonroof and touchscreen navigation.  “John Cooper kicked off 60 years of performance innovation with the original Mini Cooper, and the Anniversary Edition honors the Cooper legacy that helped define MiniÂ’s performance pedigree over the last six decades,” said Patrick McKenna, head of marketing product and strategy for Mini USA. Mini says it will be selling this Anniversary Edition “in limited numbers,” so we donÂ’t expect to see a bunch of them. If you want one, the starting price is $40,750, including destination fee. TheyÂ’re available to order from dealers now. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Paceman modified by Roberto Cavalli for annual Life Ball charity

This year's award for Life Ball Mini designer goes to Roberto Cavalli. The Life Ball is a charity event held in Vienna, Austria every year that raises money to fight the spread of HIV and AIDS. Since 2001, the year of its reintroduction, Mini has been involved with the ball, auctioning a car that has been made over by a world-famous designer. This year Cavalli gets the nod and a Paceman for a canvas.
The iridescent brown/black paint is the eye-catcher in the sketch above (click to enlarge), but don't forget to note Cavalli's logo on the roof. We're not sure what other flourishes he has in mind for the car, but those in attendance will find out on May 24 when it's unveiled at the Cavalli store opening in Vienna. The press release below has more details.