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2014 Mini Cooper interior spied uncovered in China

As we approach the November 18 debut of the new Mini Hardtop, the trickle of news is starting to increase. We've already shown you the exterior of the new hatchback, and now we can show you the interior. These images, captured by Car News China, show a cabin that maintains a few key Mini styling items, but is a fairly progressive evolution of the current R56 model.
Mini's most iconic interior treatment, its center-mounted speedometer, is now gone. The new speedo sits atop the steering column, flanked by a (too tiny, in our opinion) tachometer. In the speedometer's former position are the radio controls. Our friends in China put it best when they say, "The large dial is much uglier than before." There's a mass of buttons and unfriendly black plastic that, at first glance, look far cheaper than the rest of the cabin. Of course, we'll wait to see how this is all ironed out for the production-spec car.
The other parts of the interior, however, look quite good. There's a small bank of toggle buttons at the bottom of the center stack, and the checkerboard dash insert looks clean as well. The seats sport extensions for the bottom cushions, meaning there'll be the option of more support for drivers with longer legs. GTI fans might also notice the plaid bolsters on the seats. Mini's treatment is a bit more subtle than what you'd see on a Volkswagen, though.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video: