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Mini Art Beat is a loud, driving social media billboard

Sat, 10 Aug 2013


Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini Aceman battery-electric concept previews new crossover

Tue, Jul 26 2022

In March, Car magazine said the former Mini Paceman crossover would return as an electric crossover for the 2024 model year. A month later, Autocar laid out a rundown of coming, all-new Mini range that would include a new EV crossover under the Clubman at the top of the range and sport a "much more radical design." Last month, Mini teased a battery-electric CUV concept "for the premium small-car segment." Thanks to a teaser vid on Mini's Instagram page, we know that concept is called the Aceman and it will debut on Wednesday in Europe. The name is no accident, lending credence that we'll be seeing a preview of design elements found on the future Paceman.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Brand design chief Oliver Heilmer has said "Purely electrically powered models from Mini give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that Mini is renowned for." From the video, some details will blend old and new as in taillights with a pixelated display that can form the familiar Union Jack motif as well as other glyphs. The light design continues up front, with a grille and perhaps headlights putting on illuminated displays with even more capability. Other details will be all new, like the near-frameless side mirrors. Such features could be the charismatic part of a design language called Charismatic Simplicity. It's possible this is expressed in the cabin with a touchscreen display in Mini's traditional circular, dash-mounted gauge cluster.   The simplicity part will be in more restrained trimming, such as leather-free cabins and far less chrome garnish. If the automaker uses the reveal as more than a visual exercise, we might find out about the new electric powertrains jointly developed by BMW and Great Wall. There's rumored to be a 40-kWh battery pack able to power a 185-mile range, and a 50-kWh pack good for 250 miles; those are likely WLTP figures. The coming electric range will be built in China and exported to global markets.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Superleggera gets the green light

Tue, Mar 17 2015

With the fairly lackluster designs coming out of Mini recently, leave it to a group from outside the company to get things right. The minds behind the Berlinetta Lusso and Disco Volante at Touring Superleggera did just that with the retro-inspired Mini Superleggera Vision Concept from last year's Villa d'Este Concours d'Elegance. Now, according to Car in the UK, the droptop has a green light for production from the BMW board and could arrive in showrooms by 2018. The concept stole our hearts with its rounded shape, rear fin and Union-Jack-shaped taillights. Inside, the interior went for extreme minimalism with an aluminum dashboard that positioned just a simple tachometer and thin steering wheel in front of the driver. The production version reportedly rides on the third-gen Mini platform but retains all of the concept's major styling elements. In place of the electric motor, expect the current engine offerings with a 1.5-liter three-cylinder and a 2.0-liter four-cylinder available under the hood. Patent documents might provide an even better hint at what to expect. They also show the design not changing much, other than the lights no longer in the grille, a framed windshield and slightly smaller fin. The Union Jack taillights remain, though. Peter Schwarzenbauer, BMW Group member in charge of Mini, asserted the company was testing the waters for production shortly after the Superleggera's debut. At the time, the price was speculated to be around 35,000 euros if the car arrived on the market in Europe. Related Video: