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2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

This Mini just set a very long Nurburgring lap record

The video above is 45 minutes long. You probably won't watch the whole thing. It documents what is possibly the least visually exciting and most impressive Nurburgring record ever, with a Chinese driver keeping a Mini Cooper on two wheels for the entirety of a Nordschleife lap. That's 12.9 miles at a blistering average speed of 17 mph. The number of support vehicles seen on track, some of which pass the Mini at various points, highlights just how nonstandard this lap is. A Mercedes van trailing behind stops at one point and then catches back up shortly after. This is an endurance run more than anything. Credit of course goes to the skilled driver, who had to balance the car on its left wheels while enduring the pain of leaning at a steep angle. For 45 minutes. The car was specially prepped, with things like a welded diff and an airless left front tire (it looks like something off a fork lift) helping it steer, propel, and support the car. Bridge to Gantry's Dale Lomas was there to witness the leisurely event, and he has all of the details, including what was done to the car and what it was like to travel from viewing location to viewing location to witness the same lap. The driver, Han Yue, is an expert at manhandling Minis. He's the guy with the Guinness record for the tightest parallel-parking job (not to be confused with the tightest reverse parallel park) and also set with a driver in an M4 doing donuts around his up-on-two-wheels Cooper. We find it extremely fitting that the car for this latest record was plastered with Red Bull decals. You know, the wings? News Source: Bridge to GantryImage Credit: Nurburgring / Facebook Motorsports MINI Hatchback Racing Vehicles Performance nurburgring record