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Mini pokes fun at Anthony Weiner using fake Twitter account

Sun, 28 Jul 2013

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Mini Clubman Final Edition could be the end of the Clubman line

Thu, Mar 23 2023

The Mini range is in for an enormous overhaul next model year, the little Anglo-German hatchbacks getting more mature, more roomy, more powertrains, more digital. The Clubman trim could be saying goodbye for good, the wagon's restrained dimensions perhaps not a fit for where Mini's going. For 1,969 buyers around the world, the Mini Clubman Final Edition will be a way to say "Farewell." As with the Mini Convertible Seaside Edition, the Clubman Final Edition commemorates the birth of the original Clubman produced from 1969 to 1981. It's available in three colors: Enigmatic Black, Melting Silver, and Nanuq White. Those base hues will be accented by Shimmer Copper trim on the grille and fender vents, as well as three stripes running up the passenger's side of the hood. Another three Shimmer Copper stripes run along the lower sides underlining the "1 of 1969" badge on the C-pillar. The wagon sits on 18-inch wheels with a two-tone Final Edition Spoke lacquered to recall copper.  The side sills carry "Final Edition" lettering at the threshold to the front seats, and a "1969" badge across the rear threshold. Inside, there are a lot more warm brown and badging to behold. Three-tone Mini Yours leather sports seats are far flashier than anything from 1969, set off by anthracite Piquet fabric, blue contrast stitching, stitched badging and a copper-colored button. A range of "Final Edition" and "1 of 1969" notifiers run appear on the steering wheel, instrument panel, and floor mats.  Depending on market, the Clubman Final Edition can be ordered in Cooper and Cooper S trims, with any available powertrain including diesel, and in two- or four-wheel drive. We're not sure how many will come to the U.S., if any, nor what they will cost, so check with your dealer. The 100 specials being sent to the UK will start at GBP37,000 ($45,250 U.S.) on-the-road, about GBP10,000 ($12,230 U.S.) above an entry-level Clubman Cooper Classic. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. New MINI Clubman Cooper S review

Mini adds limited-edition Coral Red model to 2021 Hardtop line-up

Fri, Jul 17 2020

Mini stylists took a trip to the design well and came back with a limited-edition model named Coral Red inspired by the brand's heritage. Offered with two or four doors, it's scheduled to arrive in showrooms this month. As its name clearly implies, the Coral Red edition primarily stands out from the Cooper S it's based on with Coral Red Metallic paint borrowed from the Clubman's palette. Black paint on the door mirrors and on the roof adds a touch of contrast. Mini also added 17-inch Rail Spoke wheels, LED lights at both ends, plus a long list of piano black trim pieces including the headlight bezels, the door handles, and the emblems. Photos of the interior haven't been published yet, but the BMW-owned firm noted the Carbon Red edition gains additional piano black trim in the cabin. It also receives black leatherette upholstery. Mini made no mechanical changes, so power for the Coral Red comes from the same 2.0-liter four-cylinder engine as the Cooper S. It's turbocharged to deliver 189 horsepower at 5,000 rpm and 207 pound-feet of torque at 1,350 rpm, and it once again spins the front wheels via a six-speed manual transmission. Alternatively, buyers who want two pedals can order a seven-speed dual-clutch automatic at extra cost. Approximately 300 examples of the Coral Red have been earmarked for the American market. Pricing starts at $34,125 for the two-door and $35,370 for the four-door, figures that include a mandatory $850 destination charge. In comparison, the standard Cooper S costs $28,100 with two doors and $29,100 with four. Why Coral? Although the pink-ish Coral Red color comes from the Clubman, the first Mini to wear something like it was the 1100 Special model introduced in 1979 to celebrate the Mini's 20th anniversary. It was one of the first in a shockingly long line of limited-edition variants released largely to hide the fact that British Leyland (and, later, the Rover Group) either didn't know how to replace the original Mini or didn't have the money required to fund the project, depending on the era, market conditions, and who was in charge of either company at a given time. Sold exclusively in England, the 1100 Special was available in two metallic colors named Silver Grey (shown above) and Rose, respectively; the latter was close to 2020's Coral Red hue. Silver cars featured a black vinyl roof, while Rose cars were topped with beige vinyl.