on 2040-cars

Auto blog

Mini blows up over women applying makeup in cars

Distracted driving is a very real problem. From drivers with phones dangling from their ears to those constantly adjusting the stereo or dealing with rowdy children in the back seat, anything that diverts attention away from the act of driving is a potential danger. And yes, that would indeed include applying makeup while driving.
Publicis, the advertising agency used by Mini in Mexico, came up with an inventive (or offensive, depending on your point of view) way of reminding female drivers "that there's a time and place for everything." And while we're not quite sure of the veracity of the statistics cited in the video below, or even the necessity of its production in general, perhaps we'll just take it as a reminder to pay attention while driving... no matter what else happens to be on our minds. Or faces, as it were.
Scroll down below for the explosive demonstration.

Mini deletes center rail in Countryman, Paceman

When Mini first introduced the Countryman, it only came as a four-seater, with a center rail between the two seats that could house things like cup holders and could be slid back and forth. Buyers could even opt for a full-length center rail that ran from just aft of the gear shifter all the way back between the rear seats, like we did in our long-term 2011 Cooper S Countryman All4, shown above.
Shortly after the Countryman's launch, Mini was able to offer the vehicle with a proper rear bench seat; the company could not offer this at launch due to NHTSA guidelines that governed the minimum vehicle width for three-person seating, but those rules were changed. And now, we've received official confirmation of something we reported last year: the Countryman is losing its center rail and four-person seating arrangement altogether. Moving forward, buyers will only be able to spec a Countryman with the bench seat, and a cup holder will be affixed to the back of the forward cabin's center console.
The larger-but-smaller Paceman will also be losing the center rail between its rear seats, but the car will remain a four-seater, instead having a console between the two rear seats that houses a cup holder, an iPod cozy and a 12-volt outlet, according to USA Today.

Mini Paceman modified by Roberto Cavalli for annual Life Ball charity

This year's award for Life Ball Mini designer goes to Roberto Cavalli. The Life Ball is a charity event held in Vienna, Austria every year that raises money to fight the spread of HIV and AIDS. Since 2001, the year of its reintroduction, Mini has been involved with the ball, auctioning a car that has been made over by a world-famous designer. This year Cavalli gets the nod and a Paceman for a canvas.
The iridescent brown/black paint is the eye-catcher in the sketch above (click to enlarge), but don't forget to note Cavalli's logo on the roof. We're not sure what other flourishes he has in mind for the car, but those in attendance will find out on May 24 when it's unveiled at the Cavalli store opening in Vienna. The press release below has more details.