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Help Mini decide on its next limited-edition Cooper

Mon, 17 Feb 2014

Mini likes to make a big hullabaloo about the number of ways its cars can be configured, which currently stands at 10 million. While that figure is impressive, the BMW-owned brand is always looking for new and unique design variations, a trend that has seen a number of special-edition Minis pop up over the years boasting unique color and trim items.
For the new, third-generation F56 Mini, the British brand is at it again. Only this time, the cars are designed and chosen by Mini's fans in a new contest. Called "The New Originals," Mini teamed its 10 Final Test Test Drive winners with an illustrator to design their perfect Mini, one of which will become the next special-edition model.
The ten cars are currently being voted on by the brand's fans on the Mini USA website, with the winner set to be announced at the 2014 New York Auto Show in April. A total of 56 examples of the winning entry will then be put on sale, making this one of the most limited of Mini's many limited editions. Voting closes on February 19, so hop over to the page and vote for your favorite.

Mini Yours parts-ordering service lets you personalize your car

Wed, Dec 27 2017

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:

Mini reveals new design details, including a round touchscreen

Wed, May 10 2023

It’s not that the Mini brand wants to reinvent the wheel. Except that maybe it does. It's even reinventing the circle. “Charismatic Simplicity” is what the brand has termed its new design language, which will show up on a new family of all-electric models. The looks will appear on the next-generation Cooper and Countryman. The interiors reflect the most noticeable changes on the cars, marked especially by a round OLED (organic light-emitting display) — yes, the entire central circle of the infotainment system will be a touch-sensitive display. It will have a diameter of 9.4 inches and will combine all the functions of the infotainment system and the instrument cluster. Touch control will manage infotainment and climate functions. That's certainly the most intriguing detail previewed, but Mini did not share images of the touchscreen. Here's all they've shared so far:  At the centre of the visually reduced interior is the circular central instrument display iconic of MINI, which will be reinterpreted in the form of an OLED display in the upcoming model family. MINI is the worldÂ’s first car manufacturer to offer a touch display with a fully usable round surface. The OLED display has a diameter of 240 millimetres and combines the functions of the instrument cluster and the on-board monitor. The sleek design and frameless look give it a particularly high quality appearance. The touch control enables a completely new, minimalistic user interface that also controls the integrated infotainment and climate functions. With the purist dashboard as a stage for the circular central display, MINI continues the traditional design heritage of the classic MINI. The steering wheel, not really reinvented but tweaked, will be available in a couple of versions, with either two spokes or three, and Mini will offer a variety of colors, patterns and fabrics for the seats. Finally, the alloy wheels are updated, to “no longer focus on the sculptural nature of the spoke structure, but on a graphic design characterized by strong color contrasts,” the company says. “This creates an illusion of size, which is further emphasized by the outward-pointing spokes.” “Our purist, progressive approach combines the simplicity of functional elements with the emotionality that Mini is renowned for,” says Oliver Heilmer, head of Mini Design. “We are convinced that the conscious reduction to a few, but expressive elements enable innovations that would have been unthinkable before.”