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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

BMW Vision Neue Klasse, next-gen Mini due out at Munich auto show

Munich replaced Frankfurt on the global auto show circuit in 2021, and the shift works in the BMW Group's favor — one of Europe's biggest automotive events now takes place in its backyard. The company has detailed the new BMW and Mini models it will bring to the 2023 show. One of the most important unveilings for BMW — and likely one of the most noteworthy cars we'll see displayed at the Munich show — is the Vision Neue Klasse. More than merely a concept car, the design study will serve as an accurate preview of how BMW's entire range will evolve in the coming years. We haven't seen it yet, but we're told it's packed with electrification- and digitalization-related innovations. While the brand notes that the Vision Neue Klasse will be on the road "before long," it's reasonable to assume that the plug-in hybrid variants of the eighth-generation 5 Series that will also debut in Munich are closer to reaching production. Two models called 530e xDrive and 550e xDrive are due out in spring 2024, though it's too early to tell whether we'll see them on our shores. The former uses a hybrid system built around a four-cylinder engine, while the latter benefits from a straight-six. In both systems, the electric motor is integrated into an eight-speed automatic transmission. The 530e and the 550e put 299 and 489 horsepower, respectively, under the driver's right foot. BMW notes that integrating the 19.4-kilowatt-hour lithium-ion battery pack into the 5's underbody lowers the center of gravity while keeping trunk space intact. The 530e can drive for up to 63 miles on electric power, a figure that drops to 56 miles for buyers who select the 550e, though both numbers were achieved on the optimistic WLTP testing cycle used in Europe. Both cars come with a 7.4-kilowatt charger. Mini will unveil two new models at the Munich show: the next-generation Cooper (which replaces the Hardtop, or the Hatch if you're reading this from the United Kingdom) and the next-generation Countryman. Both models will be available with gasoline or electric power. We've seen the Hardtop's new-look interior in official images, it notably loses the outgoing model's instrument cluster and gains a round OLED screen in the middle of the dashboard, and we've seen the little hatchback undisguised in spy shots. Spy shots have also revealed the next-generation Countryman, which wears a boxier-looking exterior design and seemingly grows in size, before the official unveiling in Munich.

Mini John Cooper Works Paceman is a hot hatch crossover coupe

The Mini John Cooper Works Paceman, the seventh in the JCW line and called "the first Sports Activity Coupe in its class," is here. It takes its place at the top of the Paceman food chain with a 1.6-liter, twin-scroll turbocharged engine putting out 218 horsepower, with 201 pound-feet of torque on tap and 221 lb-ft available with overboost. Those numbers get the JCW Paceman from zero to 62 miles per hour in 6.9 seconds with either the six-speed manual or automatic transmission, but top speed with the automatic is one mile per hour shy of the manual's 140 mph. Fuel economy has been rated at a combined 35.8 US mpg on the EU cycle.
It earns its JCW stripes with a suspension that's been lowered by 10 millimeters over 18-inch lightweight alloys, Mini's ALL4 all-wheel drive, an aero kit to beef up its profile, plus a sports exhaust with dual chrome pipes. Inside, a sport steering wheel and plenty of contrasting materials represent the lineage, further emboldened by Chili Red accents to match the exterior.
The Mini JCW Paceman will say "'Allo, guv'nor" to the world at the Detroit Auto Show next month, then hit showrooms in March. The press release just below can tell you all you want to know about it until then.