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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

500-hp Acura V6 turns this classic 1974 Mini into a mid-engined sleeper

Originally designed on a napkin, the world-famous Mini launched by the British Motor Corporation (BMC) in 1959 was envisioned as a cheap, practical city car for families on a budget. Now, 61 years later, it's a sought-after classic that many aftermarket companies hail as the ideal foundation on which to build their wildest dreams. Gildred Racing thought further out of the box than most by turning a Mini into a mid-engined, 500-horsepower sleeper. Starting with a 1974 model, the California-based firm removed the original four-cylinder engine (and the four-speed manual transmission bolted right under it, where you'd normally expect to find the oil sump) and completely stripped the interior. Only the front seats ended up going back in; the space occupied by the tiny rear bench is now home to a 3.2-liter V6 that started life under the hood of an Acura CL Type S from the early 2000s. It's mounted transversely, and it spins the rear wheels via a six-speed manual transmission. Acura quoted the six's output at 260 horsepower, which would be a healthy upgrade for the little Brit, but Gildred tuned it to 500 horses and 383 pound-feet of torque by making a long list of modifications (including, significantly, adding a supercharger). That's a 466-horse increase compared to a stock 1974 Mini 850, so the scope of chassis upgrades is long. It includes bigger brakes made by Wilwood, and a fully redesigned suspension. And, although packaging a V6 in a small, front-wheel drive car like the Mini was as challenging as it sounds, Gildred pulled it off admirably. The engine bay is now home to the fuel tank and the radiator, while opening the trunk reveals a huge exhaust. The trade-off, of course, is that there's no longer a trunk, but it's a sacrifice we'd happily make. Performance specifications haven't been released yet. Gildred simply said its 1,400-pound Super Cooper is "quite impressive," which we believe. The original wasn't; it took 34 seconds to reach 62 mph from a stop. Gildred also made several changes in the name of modernity. It added a 9.7-inch iPad where you'd expect to find a touchscreen for the infotainment system in a modern car, an Alpine sound system, a push-button ignition, power locks and windows, LED headlights, plus automatic A/C. We imagine the whole cabin gets hot when the V6 works up a sweat. The passengers sit on leather- and suede-upholstered Recaro bucket seats that are heated and cooled.

Hands on with the 2016 Mini Clubman

When the original Mini Clubman debuted, it was marketed as a bigger, more versatile version of the popular Hardtop. But over the years, the British brand's lineup has grown both in terms of vehicle size and number of models on offer, leaving the original car's formula by the wayside. There are now two five-door models, in the form of the Countryman and Hardtop, both of which offer more versatility than the four-and-a-half-door Clubman ever could. For 2016, Mini has transformed the Clubman, making it once again the brand's most versatile model. To familiarize ourselves with the new six-door model – yes, there really are six doors – ahead of the car's official debut in Frankfurt next week, Mini USA's product planning manager, Patrick McKenna, walked us through both the interior and exterior changes for the brand's newest model. As McKenna tells it, the BMW-owned company has gone to great lengths to make the Clubman more than just a long-wheelbase car with barn doors. There are changes both inside and out that not only serve to better distinguish this new model from the brand's other five-doors, but from anything else in Mini's lineup. Check out our chat with McKenna at the top of the page, and stay tuned for more Clubman news next week.