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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini Clubman finally released with All4 all-wheel drive

Update: Mini has just revealed US pricing. The Mini Cooper Clubman All4 will start at $26,750, and the Cooper S Clubman All4 will start at $30,300. Both prices include destination. By now, you're surely familiar with the joke about how cars from Mini are no longer... well, mini. We won't repeat it here (oops, too late), except to say that the first vehicle that really pushed Mini's historic boundaries was the original Clubman in 2008. That machine featured a stretched wheelbase, an extra door on one side and an unconventional barn-door-style rear opening. For 2016, the Clubman recipe was revised with an even longer wheelbase and more conventional side doors, though still with the split rear hatch. Now, finally, the Mini Clubman is available with all-wheel drive. As you would expect from Mini, the new Clubman carries All4 branding. A propellor shaft sprouts from the front differential, and a new rear diff is added with an electrohydraulic clutch to send power to the rear wheels when needed. Mini promises that its All4 system will not only be a boon in inclement weather, but will also aid high-speed handling. We look forward to putting those claims to the test. Drivetrain options are borrowed from the standard front-wheel-drive Clubman range. A 134-horsepower three-cylinder comes in base Clubman models, and a 2.0-liter mill with 189-hp powers upgraded Clubman S models. An eight-speed automatic with paddle shifters and launch control is optional, though shift-yourself purists will surely opt for the standard six-speed manual. Mini says the Clubman S All4 can record a 0-60 time of 6.6 seconds with the automatic, or 6.7 with the manual. That's a couple tenths quicker than the front-drive Clubman S. Cargo space remains at 17.5 cubic feet with all seats in place, or as much as 47.9 with the back seats folded, so the rear differential and propellor shaft don't impinge on passenger space. Fuel mileage figures haven't yet been released, but we'd expect a small drop from the standard Clubman's 25 city and 35 highway ratings. We'd also count on a price increase of a few thousand dollars to get all-wheel drive. Feel free to peruse the press release below for more information. SUPREME DRIVING FUN IN EVERY SITUATION: THE NEW MINI CLUBMAN ALL4 Woodcliff Lake, NJ – January 19, 2016 – The market launch of the new MINI Clubman sees the latest model generation of the British brand embark on its advance into the premium compact segment.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.