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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.

2020 Mini Clubman John Cooper Works First Drive | Personality at a price

An abundance of power isn’t typically associated with products named Mini Cooper. Even the John Cooper Works (JCW) editions have most recently been making do with 228 horsepower from their turbocharged four-cylinder engines. ThatÂ’s plenty to feel quick and sprightly, but drag races still havenÂ’t been kind to high-performance Minis. Things are different with the 2020 Mini Clubman John Cooper Works. It has a 2.0-liter turbocharged four-cylinder that makes a rowdy 301 horsepower and 331 pound-feet of torque. ThatÂ’s good for a 0-60 mph run of just 4.6 seconds, which is sufficiently spicy for our tastes. This being the Clubman, itÂ’s more of a pocket rocket that doesnÂ’t quite fit in your pocket. Its four doors and quirky barn door hatch opening gives it far more utility than the much smaller two- and four-door Hardtops. Still, the Clubman is a small car, based off a BMW platform that underpins a variety of BMW Group front-drive-based cars and SUVs. From a size and shape perspective, itÂ’s most like the BMW X2. The quick X2 M35i and JCW Clubman even share an engine. As weÂ’ve come to expect from John Cooper Works Minis, this new one is full of performance extras. The new engine has a stronger crankshaft, new pistons, connecting rods and a lower compression ratio (10.2 to 9.5) to better suit the increased boost pressure. A larger turbocharger is also fitted with a blow-off valve that Mini says contributes to its better response. The much more powerful engine is paired with a new JCW-specific exhaust that is livable when driving conservatively, but raucous and in your face once you dip into the throttle a little deeper. As standard, the JCW Clubman is paired with an eight-speed automatic transmission that brings launch control with it. No manual is available, and thatÂ’s a shame. Mini has kept the stick shift around for longer than many car companies, and its absence from the enthusiast-focused JCW Clubman is a big disappointment. ThereÂ’s a mechanical limited-slip differential up front integrated with the automatic transmission, allowing torque to be shifted from one wheel to the other should one begin to slip. On top of that, the JCW Clubman also comes standard with all-wheel drive. Like all-wheel drive Minis before it, if the front wheels are short on traction, power is instantly transferred rearward, but power is sent to the front as often as possible for efficiencyÂ’s sake.