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Supply chain issues force stick-shift out of Mini lineup
Mon, May 2 2022Mini has temporarily stopped building cars equipped with a manual transmission due to supply chain-related issues. The company decided to prioritize production of automatic vehicles, which outsell stick-shifted models by a wide margin, and the move might be permanent. "Current circumstances, including the war in Ukraine and semiconductor shortages, are causing supply chain restrictions across the global automotive industry. In order to secure maximum production output to meet increasing customer demand, our product offer needs to be simplified," a representative for the BMW-owned firm told British magazine Autocar. Mini added this is the best way to avoid delivery delays. Affected models include the two- and four-door variants of the Hardtop, the Convertible and the front-wheel-drive Cooper S Clubman. This isn't the first time that Mini goes automatic-only; it temporarily stopped importing stick-shifted cars in early 2019 due to calibration-related issues. While the manual quickly made a comeback, whether Mini will resume building cars with three pedals this time around is unclear. Similarly, what effects this decision will have on the American market (beyond the obvious lack of a manual transmission option) remains up in the air. There may be pricing implications. Adding a seven-speed dual-clutch automatic transmission to the 2022 Hardtop Cooper two-door cost $1,500, while the Cooper S model's automatic was priced at $1,750, so it's not unreasonable to assume that pricing will go up. Autoblog has contacted Mini to learn more about this decision, and we'll update this story if we hear back. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production
Thu, Sep 11 2014A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.
Mini apologizes with chocolate rose after spamming customer's inbox
Thu, 31 Jan 2013If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.