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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini stretches its legs with new Clubman Vision Gran Turismo concept [w/video]

The Clubman may not be the first model you think of when it comes to sporty Minis, but with the next-generation wagon variant just around the corner, the Anglo-Saxon automaker is evidently keen to reshape the Clubman's image, using it as the basis for its Vision Gran Turismo concept. Designed entirely for the virtual reality of Gran Turismo 6, the Mini Clubman Vision Gran Turismo may not be as extreme as some of the creations dreamed up by other automakers. But as far as Minis go, it's pretty out there. Into its beefed-up, long-roof form it packs a powertrain of undisclosed dimensions but producing 395 horsepower (and evidently requiring six tailpipes – two on each side and two out the back). Exhaust tips aside, all that muscle – nearly twice what any road-going Mini has produced to date – drives through all four wheels to theoretically deliver it to 62 miles per hour in a scant 3.5 seconds. Throw in the track-tuned bodywork – including a proliferation of spoilers, added ventilation, a wider track and 22-inch rims – and you're looking at one very serious Mini indeed. But before you balk at the concept, consider that Mini has had some serious motorsport bragging rights over the years: it dominated the Monte Carlo Rally (among others) in the mid-1960s, and though it canceled its more recent World Rally Championship effort, it went on instead to win the Dakar Rally four years running now. What you're looking at here is the form it would likely take were Mini to shift its attention (as Citroen recently did) to touring cars instead. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI goes Gran Turismo®6. From today gamers can enjoy driving the virtual MINI Clubman Vision Gran Turismo. 26.02.2015 Munich. Inspired by the brand's legendary motor racing success, the MINI Design Team has created the essence of a MINI to enable maximum racing performance in the game Gran Turismo®6 for PlayStation®3. "MINI has many highly emotional achievements to its name in motor racing. The MINI Clubman Vision Grand Turismo literally puts these onto the virtual race track in Gran Turismo 6. The image of a go-kart on the road has recurring appeal," says Anders Warming, Head of MINI Design. The 395 hp engine accelerates the MINI Clubman Vision Gran Turismo from 0 to 100km/h in just 3.5 seconds.