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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

The Mini Rocketman could be reborn as an EV

Ask Mini fans what their favorite concept has been over the past 15 years, and you're likely to get one of two answers – the tiny Rocketman hatch, or the Superleggera roadster. The two cars are perhaps the best representations of the Mini brand's values, offering a tiny, efficient package in one vehicle and a stylish performer in the other. And they might finally see production. Okay, so that's an awfully big "might," and it's based on hints offered by Mini product boss Ralph Mahler to Autocar about expanding the company's range. The bad news? The Superleggera is facing long odds, Mahler said, because "roadster segment is small and demand is going down, with new markets opening up. The growth is not there, so it's always a challenge". "It fits perfectly into the brand, but we're a small [sales volume] car brand and have to be focused and know what we want to have," Mahler said, keeping hopes alive. "The Superleggera is playing a role but no decisions." Things are looking much rosier for the Rocketman, which could see a future as sort of a Mini-branded BMW i3. Originally introduced as a more elemental, affordable Mini, Mahler said it's "inspiring us as of today, especially as an EV in the future." Using the lessons learned by its parent company with the i3, Mini could adopt that car's creative packaging to make a roomy three-door with a remarkably small footprint. But even with that knowledge, building a Rocketman EV could be a tall order. "It was something that was ahead of its time but is still inspiring," Mahler told Autocar. "With a smaller car, it's a bigger challenge. With Rocketman, and talking EV in the future, as the EV engine gets more portable, it's give and take [for such a small EV]. Related Video:

Mini 're-evaluating' relationship with Abby Wambach following DUI arrest

Mini USA is "re-evaluating" its relationship with former US Women's National Soccer Team star Abby Wambach after the 35-year-old was arrested for driving under the influence on Sunday morning. Wambach was just one of the athletes that joined Mini's recently launched "Defy Labels" campaign. She was driving a 2014 Land Rover Range Rover – not a Mini – at the time of the arrest. "We're obviously concerned about the alleged DUI attributed to Abby Wambach. This behavior is against the values we promote as an organization and the safety of everyone on the road is a priority here at Mini," the company said in an official statement obtained by Automotive News. "Because of this, we are re-evaluating her association with the brand and are pulling content that individually features Abby from our marketing. We will continue to assess the situation and weigh our options." Wambach was arrested in Portland, OR after running a red light in her Range Rover. Her blood alcohol content was not released by the Portland Police Bureau, although she was described as "polite and courteous" throughout the affair, according to a statement. You can see the Super Bowl ad featuring Wambach below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.