2012 Mini Cooper S Panoramic Sunroof, Heated Seats, Cold Weather Pkg, on 2040-cars

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BMW won't build this classic Mini Electric, but we wish they would

We have good news, and we have bad news. First, the good: BMW is showing off this ridiculously fun classic Mini at the New York Auto Show, complete with the addition of a fully modernized electric powertrain. And now, the bad: It's a one-off with zero chance of even small-scale production. To clarify, Mini will indeed unveil a full electric model sometime in 2019, but it'll be based on the new Cooper, not the classic you see here. View 26 Photos There aren't any real specifications to go along with the announcement and images released just ahead of the NY Show. BMW just hints that the car's driving characteristics "remain true to the brand" with "spontaneous power" that contributes to its "unmistakable go-kart feeling." Oh, and BMW also says the little red hatchback is "a sympathetic ambassador for environmental awareness." Whatever that means. We're content to let all that posturing and press-release speak go unchecked, mostly because we're just so pleased that BMW took the trouble to build this thing in the first place. Classic cars are fun in general, and if the reimagining of such an icon with future-proofing technology like an electric powertrain conversion keeps the public focused on cool cars both past and present, well, that notion gets a hearty nod of approval from all of us here at Autoblog. Check out the images up above for now, and stay tuned for plenty more fun surprises as the festivities in New York carry on over the next couple of days. Related Video: Green New York Auto Show MINI Hatchback Electric Luxury Special and Limited Editions Performance Classics 2018 new york auto show electric conversion mini electric

Help Mini decide on its next limited-edition Cooper

Mini likes to make a big hullabaloo about the number of ways its cars can be configured, which currently stands at 10 million. While that figure is impressive, the BMW-owned brand is always looking for new and unique design variations, a trend that has seen a number of special-edition Minis pop up over the years boasting unique color and trim items.
For the new, third-generation F56 Mini, the British brand is at it again. Only this time, the cars are designed and chosen by Mini's fans in a new contest. Called "The New Originals," Mini teamed its 10 Final Test Test Drive winners with an illustrator to design their perfect Mini, one of which will become the next special-edition model.
The ten cars are currently being voted on by the brand's fans on the Mini USA website, with the winner set to be announced at the 2014 New York Auto Show in April. A total of 56 examples of the winning entry will then be put on sale, making this one of the most limited of Mini's many limited editions. Voting closes on February 19, so hop over to the page and vote for your favorite.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.