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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2019 Mini Cooper 4-Door will have new head- and taillight designs

Squint hard and you'll still probably see the exact same car. Squint really hard, then pull up multiple side-by-side photos on multiple screens, call in a buddy, and then you just might be able to see how the 2019 Mini Cooper will differ from the current model year. This is a midcycle refresh of a Mini - if you were expecting something different, we don't like your odds in Vegas. But, let's take a look at what is clearly new on the test mules spotted by spy photographers in Germany. Although the camo is doing a bang-up job, the taillights are different than the circular, bubble-like elements that are currently on the Cooper and that we saw in our last 2019 Cooper spy photos. The reverse light seems to be in the same position, but the bold horizontal LED strip could indicate the Cooper will be adopting the Union Jack-inspired taillights from the Mini John Cooper Works GT Concept unveiled at Frankfurt in September. On the other hand, those concept taillights did not have the large vertical element of this camo'd test mule, nor can we see any evidence of diagonal elements. Maybe they're just going with an English flag homage, to hell with the rest of Britain? Maybe not. Up front, the headlight clusters are also different, but they do seem to be the same upgraded headlights we saw on that Mini test mule back in May. There is without question a visual similarity between these and the JCW GP Concept - albeit without the red color. We're not sure what the rest of the camo might be hiding up front, but it doesn't seem to be anything major. Back at the rear, there seems to now be a bit of a lip built into the trim piece above the license plate. As for mechanical and interior changes, we wouldn't expect anything big on that front, either, as Mini has rarely made noteworthy updates mid-way through a generation. Related Video: Featured Gallery 2019 Mini Cooper 4-Door: Spy Shots View 9 Photos Spy Photos MINI Hatchback mini cooper s

Production Mini Rocketman still in the cards, but not without a partner

There's not really any way around it - the new Mini Hardtop isn't all that mini. Considering its supposed to be the smallest model in the brand's lineup, this is hardly desirable. It's good news, then, that rumors are cropping up of a smaller Mini, based on the well-received Rocketman Concept that debuted in 2011 at the Geneva Motor Show.
The report, which comes from our friends at AutoGuide, claims that a production Rocketman is still on the radar of Mini's product chief, Pat McKenna, despite being officially on hold. As Mckenna explained it to AG, "the only way it would happen would be if it was a partnership with another company."
See, the problem is that Mini's current UKL platform, which underpins the new Hardtop along with the future Mini range, is too large for the tiny Rocketman. And since developing new platforms isn't as easy as popping down to the shops for a gallon of milk (nor as cheap), it makes the need for an ally to split the costs a necessity. Success, so far, has been limited.