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Porsche, Jaguar continue dominance in 2015 JD Power APEAL study

The top of JD Power's 2015 APEAL Study has not changed much in the last year. Porsche remains No. 1 with Jaguar nipping at its heels, although both premium brands saw their overall score fall compared to 2014. For those that need a refresher, the APEAL Study looks at how "gratifying" a vehicle is to own and drive, rating cars and brands on a 1,000-point scale. The industry average for 2015 has increased from 794 to 798, while the total number of automakers that finished above the curve increased from 16 to 20. While Porsche and Jaguar finished at the top, their scores dropped eight and seven points, respectively, to 874 and 855. The top "non-premium" brand was Mini, which scored an impressive 825, up from 795. If the BMW-owned British marque is still a bit too premium for your tastes, last year's non-premium winner, Hyundai, did climb five points and is this year's runner up. At the opposite end of the scale, Smart sits at the very bottom of the rankings, with a score of 683 (it didn't appear on the 2014 rankings). Fiat also dropped, from fourth worst in 2014 to second worst in 2015, despite the 500 being named most appealing city car. Subaru made an impressive climb, from third worst to seventh, falling just 10 points shy of the industry average and two points south of the non-premium average. In the individual vehicle segments, eight brands earned multiple awards, with Ford, Chevrolet, and Porsche earning three apiece. Surprise segment victories included the new Ford Expedition, which beat out Chevy's popular Suburban. The Infiniti QX80 bested the likes of the Cadillac Escalade and Range Rover for best large luxury SUV, and the Dodge Challenger beat its muscle car rivals from Ford and Chevy. Most of the victories, though, were quite predictable. The Mazda6 and CX-5 took wins for the midsize sedan and compact SUV categories respectively, while the Volkswagen Golf captured the compact car win. The Ford F-150 won the large pickup category, while the Porsche Cayman was named most appealing compact premium sporty car. Check out the official release on the 2015 APEAL Study, available below, from JD Power. 2015 U.S. APEAL Study Results The latest safety-related technologies are among the drivers of customer satisfaction with new vehicles, according to the J.D. Power 2015 U.S.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini previews an electric crossover to be revealed soon

In a dense press release about its upcoming design language (called "Charismatic Simplicity"), Mini provided an odd-looking but somewhat useful teaser of a new electric crossover SUV. It didn't name it, and all it said specifically about it was that it's "the concept study of a – fully electrically powered – crossover model for the premium small-car segment." That fits the description of one of two new crossovers that will be sold alongside the next-generation Countryman. The photo provides a silhouette of the crossover from the front three-quarter perspective, as well as the uncovered front fender of the same vehicle in the corner. It does have the familiar boxy Mini shape, and it seems to have some sort of roof platform fitted. The mirrors look like little rounded rectangles, which matches what we've seen in spy photos of the Countryman. That exposed fender seems to reveal the most about the crossover. The flares have a sort of trapezoidal shape, which is continued into the sheetmetal. The actual wheel openings are a little more rounded. The crisper angles also show up in the way the headlight fits to the fender. While the press release that accompanied this teaser is full of fluffy language, there are some more specific and helpful details about what we will see in this model and other new Minis. On the outside, the Union Jack taillights will remain a key feature. Inside, Mini is focusing on more sustainable materials, so it's dropping real leather and aiming to eliminate as much chrome as possible. It will also feature a circular display in the middle for infotainment, though some physical switch gear will remain. This crossover will be revealed next month. It will also showcase the new platform that Mini designed with electric powertrains in mind, unlike the current Mini Cooper SE Hardtop, which adapts a battery and motor to fit an older internal combustion car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.