2011 Mini Cooper Hardtop 18k Low Miles Aux Usb Bluetooth One 1 Owner Cln Carfax on 2040-cars

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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

This Mini just set a very long Nurburgring lap record

The video above is 45 minutes long. You probably won't watch the whole thing. It documents what is possibly the least visually exciting and most impressive Nurburgring record ever, with a Chinese driver keeping a Mini Cooper on two wheels for the entirety of a Nordschleife lap. That's 12.9 miles at a blistering average speed of 17 mph. The number of support vehicles seen on track, some of which pass the Mini at various points, highlights just how nonstandard this lap is. A Mercedes van trailing behind stops at one point and then catches back up shortly after. This is an endurance run more than anything. Credit of course goes to the skilled driver, who had to balance the car on its left wheels while enduring the pain of leaning at a steep angle. For 45 minutes. The car was specially prepped, with things like a welded diff and an airless left front tire (it looks like something off a fork lift) helping it steer, propel, and support the car. Bridge to Gantry's Dale Lomas was there to witness the leisurely event, and he has all of the details, including what was done to the car and what it was like to travel from viewing location to viewing location to witness the same lap. The driver, Han Yue, is an expert at manhandling Minis. He's the guy with the Guinness record for the tightest parallel-parking job (not to be confused with the tightest reverse parallel park) and also set with a driver in an M4 doing donuts around his up-on-two-wheels Cooper. We find it extremely fitting that the car for this latest record was plastered with Red Bull decals. You know, the wings? News Source: Bridge to GantryImage Credit: Nurburgring / Facebook Motorsports MINI Hatchback Racing Vehicles Performance nurburgring record

2014 Mini Cooper

If I had a dollar for every time I heard someone from Mini refer to 'go-kart-like handling,' I'd be retired, living on a beautiful piece of coastline somewhere in the Caribbean. Perhaps even on the shores of Puerto Rico, where Mini chose to launch its latest Cooper and Cooper S hatchbacks. As with so many frequently used phrases, though, there is indeed some truth to the cliché - while the Mini Cooper has never actually handled quite like a go kart, it has always had a certain directness in its movements, reacting to steering inputs with an immediacy and fervor unlike most any other automobile meant primarily for the street.
Combine those unique driving dynamics with a sense of fun that permeates the entire brand from pre-sales marketing to the actual sales process itself and you end up with a marketplace success. As an ex-Mini owner myself (a 2009 Cooper S Convertible), I can attest to the kinship felt between fellow Mini drivers who share in the knowledge that they are having more fun than the poor appliance-driving masses sharing the highways and byways of these United States. It's no surprise that the style-conscious US continues to be the marque's single largest market year after year.
This enviable brand perception hasn't been attained without its own fair share of flaws, however. Though the quirky design and massively customizable bits and pieces that have made up the Mini brand's interior philosophy since it was reborn in 2001 have proven somewhat endearing, the Cooper Hardtop's ergonomics have always been an unmitigated disaster. Plus, this is a very small car, with a rear seat that's practically uninhabitable by adult-size occupants. While that adjective seemingly goes hand-in-hand with the brand's name, the modern Cooper has never been as ingeniously packaged as its 1959 forbearer, which offered up as much interior space as possible through innovative engineering and minimalist design. Further, parent company BMW has positioned Mini as a premium brand, so the Cooper's diminutive size has never equated to low prices. And for being such a small car, the Cooper historically hasn't been well-known for its fuel efficiency.