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First Mini John Cooper Works prototype spied

The highlight of Mini's 2014 Detroit Auto Show stand was the arrival of the John Cooper Works Concept, a sportier version of the three-door hatch that presages the next JCW model on the new platform. Now, we have our first images of the production car undergoing winter testing way up north in Sweden.
Really, the Mini camouflage can't hide what this car is. Between the JCW-branded brake calipers and extra intakes in the front fascia, it's fairly easy to see that this is the sportier version of the car our own Jeremy Korzeniewski wrote about last week. We're expecting the JCW variant to pack a fair bit more firepower than the three-cylinder Cooper he tested, of course. Rumors have circulated that the hottest Mini model could jump to 230 horsepower, up from the current, non-GP car's 208.
There are a number of style features missing here, and while it's entirely possible we'll see things like the JCW Concept's diffuser and side gills arrive when this car is shown in production form (or even further along in testing), their absence in these spy photos is telling. We certainly think this car will become the production JCW Hardtop, but there may be another explanation. The lack of certain aesthetic features means this could be a test of the JCW Engine Kit, which in past Minis slotted in between the standard Mini Cooper S and the factory Works car. We'll admit, it's a long-shot, but there is precedent for it - the JCW Tuning Kit arrived a year before the factory model in the last-generation car. The same reasoning could be used to explain the presence of the JCW-branded brakes, which have been another well-known Mini accessory over the years.

Longer, wider, still a Mini | 2017 Mini Countryman First Drive

Think of the 2017 Mini Countryman as the brand's "ah, to hell with it" moment. At a whopping 8.1 inches longer and 5.4 inches wider than the vehicle it replaces, it is quite obviously the least-mini Mini ever. Yet, that size increase makes it more useful, comfortable riding, and better proportioned. If a compact crossover SUV is what's to be, then this is the size it should be. However, it's still quite mini for a compact SUV, coming in at 3 inches shorter than the Mercedes-Benz GLA-Class and 4 inches shorter than an Audi Q3. Neither of those are what anyone would describe as "large." And yet, the Countryman boasts a considerably more spacious and usable interior than either of them. Sit in the new Countryman's back seat and you'll be amazed at the space, with plenty of leg- and headroom for even tall people despite a standard panoramic sunroof. Crossovers of similar exterior dimensions, luxury or otherwise, just don't come close to providing as much passenger space. The cargo area isn't quite as impressive on paper, but its boxy shape and the sliding second-row seat make it far more versatile in practice. So, despite being the least-mini Mini ever, the new Countryman is still in keeping with the brand's ethos from the very beginning when Alec Issigonis created a car that was microscopic on the outside but disproportionately spacious inside. There's far more to this redesign than just dimensional changes – the 2017 Countryman grows up figuratively as well. The original model always felt like a Mini Cooper hardtop that ballooned in size and door count. Compared to SUVs of similar price, and more damningly of lesser price, it was crashy, loud, a bit cheap inside, and relatively uncouth. The base model was also embarrassingly slow. The new version feels more like a proper compact luxury SUV flavored with a robust Salt Bae of Mini spice. Actually, that's pretty much what it is. The Countryman now shares its front-wheel-drive platform with the new BMW X1, which itself benefits from various trickle-down elements from elsewhere in the BMW Group. For instance, processes developed for the 7 Series are in part responsible for the new, stiffer structure that contributes greatly to the 2017 Countryman's other great advancement: the exponentially better ride. The old one harshly crashed over bumps in a way that only Fred Flintstone wouldn't find tiresome.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.