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BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.

Next-gen Mini Hardtop spy shots show dramatic changes

We've seen the next-generation Mini Hardtop a few times, but under significant amounts of vinyl camouflage. But apparently Mini got careless, and someone snagged photos of a completely undisguised prototype, which were shared by Twitter user Greg Kable. While the front end is a pretty predictable update, the rear end and interior are major departures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The face will be familiar to anyone who has seen a current Mini. The grille is quite large and composed of a large contrasting frame and a body color filler in the middle, with a couple small openings at the top and bottom. It does appear to be a bit smaller overall compared to the current model, and with a thinner frame. The headlights are still round as ever, but appear a bit larger, and now they feature little lines at the top and bottom that almost look like cute eyelids. Interestingly, the hood no longer has holes cut out for the headlights, and the cut lines are higher up. The profile, as far as we can tell, is still typical Mini. The only real change there is the replacement of the pull handles with flush-fitting units. At the back is where the major exterior changes take place. The lozenge-shaped taillights of the past are gone in favor of angular trapezoidal units. They feature black-lined overlays, and they blend into the black trim piece that stretches across the hatch. The lights appear to be a part of the hatch, too, and will likely swing up with the hatch when opened. The rear fenders look wider than before relative to the greenhouse, giving this new Mini a lower, wider appearance. This particular prototype has an S badge in what looks like a yellow-green color, so we believe this may actually be an SE electric model. Moving to the inside, the new Mini holds on to some classic design cues, but reimagines them with modern technology and a minimalist theme. The dash is dominated by a huge, thin circular display, which evokes past round displays and gauge clusters from classic and more modern Minis. There's no gauge cluster in front of the driver, either, so the center screen will likely feature driving information in addition to other infotainment functions. The driver does at least get a head-up display, so there will still be the ability to have speed and other info directly in front of the driver.