2006 Mini Cooper S. Supercharged! No Reserve! on 2040-cars

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BMW Group announces an armada of EVs that includes the full Mini range

BMW plans to significantly increase the number of electric cars in its range during the 2020s. It outlined plans to launch several battery-powered models, including M cars, and transform Mini into an EV-only brand by 2030. In the medium-term future, the firm's lineup will include electric variants of the 5 Series, the 7 Series, and the X1, though they will likely be based on the next-generation cars, not on the models currently found in showrooms. They'll join the i4 — a 3 Series-sized sedan with a fastback-like design — and the iX crossover in the lineup. BMW hopes to have at least one electric model representing it in about 90% of its current market segments by 2023, and it realistically expects that EVs will account for approximately 50% of its global sales by 2030. Beyond 2025, the Munich-based firm will align its range with a new strategy it calls Neue Klasse, a name borrowed from a series of enthusiast-friendly sedans and coupes sold during the 1960s and the 1970s; the 2002 is arguably the best-known Neue Klasse model. Fast-forward to the 2020s, and the designation will denote cars built with a new IT and software architecture, powered by new-generation electric technology, and designed to be sustainable. EVs shaped by the Neue Klasse approach to design will be positioned in many market segments, ranging from mass-produced cars (like the 1 Series hatchback sold in Europe) to high-performance M models. Most will be powered exclusively by batteries, but some will be available with a hydrogen-electric powertrain. Highly automated driving technology will be available, too, though BMW stressed its EVs will be enjoyable to drive. Crucially, the firm plans to increase its annual revenue by offering configurable and bookable features available during a car's entire life cycle; think of this system as an a la carte menu for cars. If you buy a used 2027 5 Series in 2031, for example, you'll theoretically have the ability to configure it with many of the options and features you want even if it wasn't ordered new with them. Some might even be enabled for a pre-determined amount of time. You might not need heated seats if you live in Tucson, but you might want them for a weekend if you're going skiing. What about Mini? Confirming a wave of recent rumors, BMW-owned Mini will exclusively sell electric cars in less than a decade.

Mini recalling 92k vehicles over airbag flaw

An issue with the airbags on Mini hatchbacks and convertibles has prompted BMW of North America and the National Highway Traffic Safety Administration to issue a recall for an estimated 91,800 vehicles. The problem, according to the notice below, stems from the occupant detection mat for the front passenger seat, which may fail to detect a passenger present and therefor fail to deploy the airbag in the event of a crash. The specific models affected by the recall are the Mini Cooper and Cooper S hardtops from the 2005 and 2006 model years and manufactured between January 5, 2005, and November 28, 2006, as well as the Mini Cooper Convertible and Cooper S Convertible from the 2005 to 2008 model years, manufactured between January 5, 2005, and July 31, 2008. To address the issue, Mini dealers will be replacing the front passenger seat occupant detection mat, with recalls set to commence on May 1. Related Video: RECALL Subject : Front Passenger Seat Occupant Detection Mat Report Receipt Date: APR 06, 2015 NHTSA Campaign Number: 15V205000 Component(s): AIR BAGS Potential Number of Units Affected: 91,800 Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2005-2006 MINI Cooper and Cooper S vehicles manufactured January 5, 2005, to November 28, 2006, and 2005-2008 MINI Cooper Convertible and Cooper S Convertible vehicles manufactured January 5, 2005, to July 31, 2008. Due to manufacturing, installation, and exposure issues, the front passenger seat occupant detection mat may not function properly and, as a result, the front passenger air bag may not deploy in a crash. CONSEQUENCE: An improperly functioning mat may cause the passenger frontal air bag to be inactive when the seat is occupied, and in the event of a crash, the air bag will not deploy, increasing the passenger's risk of injury. REMEDY: MINI will notify owners, and dealers will replace the front passenger seat occupant detection mat, free of charge. The recall is expected to begin May 1, 2015. Owners may contact MINI customer service at 1-866-825-1525. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.