2006 Mini Cooper S on 2040-cars

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New Mini Cooper only just now being delivered due to EPA certification

The Mini brand and its products have typically been a runaway success for BMW, but sales of the retro hatchback dropped a drastic 20.5 percent last month, and have been doing such pretty much all year.
The reason, according to Jalopnik, is that the new model has been held up due to EPA certification. Mini told our compatriots, "Sales have dropped because our supply has been so limited. MY 2015 Mini Hardtops have also not been able to go on sale pending the final results of federal fuel economy certification."
Mini goes on to clarify that "as of October 1st, three out of the four 2015 Mini Hardtop 2 door models, the Cooper with manual transmission, the Cooper with automatic transmission, and the Cooper S with manual transmission, have been released for retail sales and deliveries."

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini teases high-performance electric hatch as a safety car

Mini has made it clear that it's working on some sort of high-performance electric Mini. It even released photos of such a prototype back in December. Now it seems we may get a look at a more finished example in the near future. The company put out the above teaser on Twitter. The teaser is quite light on information, but the hashtag "#ElectricThrillMaximised" makes it pretty clear that it's not running on gasoline or diesel. Playing with the image in Photoshop, we were able to brighten it up enough to see that there aren't any tailpipes, either. Instead, there's a rear fog light in the middle of the diffuser. What's also interesting is that from what we could make out of the fender flares, they're very wide, but they don't look like the unusual carbon fiber pieces from the John Cooper Works GP. So Mini has done some work to make it a little more than just an electrified GP. Of course, we've skipped over the obvious part of this teaser, and that's the bright lights that seem to identify the Mini as a pace car or safety car. We think this Mini might become a safety car for Formula E. Not only would an electric car make sense for the electric racing series, but BMW has provided i model cars as safety cars for the series for a few years now, despite the company no longer competing. Certainly BMW could also use something like the new i4, but with Mini going fully electric a few years down the road, why not start associating the brand and the alternative fuel now? We're not sure when the car will be revealed, though. The teaser didn't provide any pertinent information, and the Formula E season is already underway. But hopefully it won't be too long, since it looks like the car is finished, at least for pace car purposes. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.