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Mini recalls 30K Hardtops to improve side-impact protection

Mini is recalling 30,456 units of its two-door models because they don't conform to federal side-impact requirements for the rear seat passengers. According to the documents submitted to the National Highway Traffic Safety Administration (here as a PDF), this includes 15,653 examples of the 2014-2015 Mini Cooper Hardtop, 14,782 units of the 2014-2015 Mini Cooper S Hardtop, and 21 of the 2015 Mini John Cooper Works Hardtop (pictured above). Those with production dates between December 2013 and March 2015 are affected, the automaker reports in a statement to Autoblog. According to NHTSA, the agency tested a 2015 Cooper and Cooper S Hardtop on July 1 and 2, but the S didn't meet one of the impact requirements. The analysis showed that rear passengers in these vehicles were potentially in greater danger in a crash. Upon further research, the government and Mini found more models potentially affected. The automaker isn't aware of any reports of accidents or injures from this problem. To rectify the situation, dealers will add more energy-absorbing material in the space between the rear interior panels and the exterior of the hatchbacks, which will take around four hours. The campaign to fix them will begin on Sept. 12. RECALL Subject : Side Impact Crash Worthiness/FMVSS 214 Report Receipt Date: JUL 17, 2015 NHTSA Campaign Number: 15V450000 Component(s): STRUCTURE Potential Number of Units Affected: 30,456 All Products Associated with this Recall Vehicle Make Model Model Year(s) MINI COOPER 2014-2015 MINI COOPER S 2014-2015 MINI JOHN COOPER WORKS 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: BMW of North America, LLC (BMW) is recalling certain model year 2014-2015 MINI Cooper and MINI Cooper S Hardtop 2 Door vehicles and 2015 MINI John Cooper Works Hardtop 2 Door vehicles. The affected vehicles do not meet the side impact performance requirements for the rear seat passengers. As such, these vehicles fail to comply with Federal Motor Vehicle Safety Standard (FMVSS) number 214, "Side Impact Protection." CONSEQUENCE: If the side impact performance requirements are not met, rear seat passengers may be at a higher risk of injury during a crash. REMEDY: MINI will notify owners, and dealers will install additional energy absorption material between the rear interior side panels and the exterior vehicle body, free of charge. The recall is expected to begin September 12, 2015. Owners may contact MINI customer service at 1-866-825-1525.

BMW and Mini getting GoPro integration

The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."