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2015 Mini John Cooper Works Hardtop Video Review

There was supposed to be some track driving in this video. When Mini invited me to drive the 2015 JCW Hardtop, I was instantly interested because, well, I love cars and I love hot hatches. But adding to the excitement was the proffered time to drive the beastie on both a private racing circuit and an autocross-like cone course. But the gods that watch over Internet video weren't with me on that day. My track driving footage was spoiled, and the autocross setup ever so slightly less than photogenic. Thankfully, the selection of hills and dales around the New York-Connecticut border is ample and attractive. Video recording of the JCW, complete with a mild-soundtrack of it spitting out 228 horsepower was saved. For those of you that missed the written First Drive feature, this paragraph summarizes my feelings rather neatly: "It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured." If you need more depth than that, by all means go back and read the full report. Or if you'd like the more visceral experience of riding along with me (what a treat!) just stop reading now and watch me talk near a camera.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

The Mini Rocketman could be reborn as an EV

Ask Mini fans what their favorite concept has been over the past 15 years, and you're likely to get one of two answers – the tiny Rocketman hatch, or the Superleggera roadster. The two cars are perhaps the best representations of the Mini brand's values, offering a tiny, efficient package in one vehicle and a stylish performer in the other. And they might finally see production. Okay, so that's an awfully big "might," and it's based on hints offered by Mini product boss Ralph Mahler to Autocar about expanding the company's range. The bad news? The Superleggera is facing long odds, Mahler said, because "roadster segment is small and demand is going down, with new markets opening up. The growth is not there, so it's always a challenge". "It fits perfectly into the brand, but we're a small [sales volume] car brand and have to be focused and know what we want to have," Mahler said, keeping hopes alive. "The Superleggera is playing a role but no decisions." Things are looking much rosier for the Rocketman, which could see a future as sort of a Mini-branded BMW i3. Originally introduced as a more elemental, affordable Mini, Mahler said it's "inspiring us as of today, especially as an EV in the future." Using the lessons learned by its parent company with the i3, Mini could adopt that car's creative packaging to make a roomy three-door with a remarkably small footprint. But even with that knowledge, building a Rocketman EV could be a tall order. "It was something that was ahead of its time but is still inspiring," Mahler told Autocar. "With a smaller car, it's a bigger challenge. With Rocketman, and talking EV in the future, as the EV engine gets more portable, it's give and take [for such a small EV]. Related Video: