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Mini delivers Paddy Hopkirk Edition car to the rally legend himself

Mini has given rally racing legend Patrick "Paddy" Hopkirk one of the first special edition Cooper S models inspired by his thrilling victory at the 1964 Rally Monte Carlo. The Paddy Hopkirk Limited Edition has a production run of just 100 units in the U.K., with "a few hundred" more coming to the U.S. Fifty-six years ago, the original Morris Mini Cooper S achieved the unthinkable with Hopkirk and navigator Henry Liddon behind the wheel of a Mk I. It won the Rally Monte Carlo overall. The race snaked through the French Alps and ended with laps around the Monaco Grand Prix circuit, but the Mini's nimbleness and tiny size and proved to be advantages in the snowy and narrow mountain roads. It was a tremendous feat against more powerful competitors from Mercedes-Benz, Saab, Volvo, Citroen and Ford's V8 Falcon. Hopkirk calls it a "David and Goliath" victory, especially with the money other automakers were spending on the event. "We were beaten by the big American cars down the straights, but we would beat them on the twisty bits!" he reminisced upon taking delivery. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Paddy Hopkirk Limited Edition sees no performance upgrades, keeping the turbocharged, 2.0-liter four-cylinder capable of 189 horsepower and 207 pound-feet of torque. Both six-speed manuals and a 7-speed automatic are offered, but the thing that sets it apart are the Chili Red and white roof colorway with the number 37 on the doors, a tribute to the winning rally car's livery. An offset white hood stripe with the code "33 EJB" in it hearkens back to Hopkirk's car's registration number. "I’m so flattered to have a Mini named in my honor." Hopkirk said upon receiving the car. "Motorsport is long behind me now and for my win at the Monte Carlo Rally to be remembered in this way is a great thrill and honor." 2021 Mini Hardtop Cooper S View 15 Photos Related Video:

Mini celebrates racing success with John Cooper Works Countryman ALL4 Dakar Winner 2013

French drivers Stéphane Peterhansel and Jean-Paul Cottret drove a Mini Countryman to a class win at this year's Dakar Rally, and to commemorate their win, Mini has introduced a limited-volume car that will only be sold in France. The Mini John Cooper Works Countryman ALL4 Dakar Winner 2013 might be a mouthful to say, but it's a fitting tribute to Peterhansel's eleventh Dakar win as this Countryman is painted to look like the rally car and only 11 will be sold in the Peterhansel's home country.
Sporting a similar green-over-matte-black paint scheme as the Dakar Countryman, the JCW Countryman ALL4 Dakar Winner 2013 also adds green accents to the full-length top and side stripes, the side marker lights and also contrasting stitching inside the cabin. Adding to the car's rally look, this special edition will also include the racers' number card on the front doors, Dakar decals on the front and rear and Peterhansel's signature on the hood. Grille-mounted rally lights, bright red brake calipers and unique 19-inch wheels with dark-painted inserts finish off the exterior design.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.