Cooper Clubman S Pano Roof Automatic Premium Package Sunny Texas Car on 2040-cars

Auto blog

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Evo's Mini-focused tribute to Best Motoring is the best thing you'll see all day

Our friends at Jalopnik are absolutely spot on with their argument that "your life is shit" if you've never experienced Japan's outstanding Best Motoring. The show is easily one of the best car-related things on the Internet, taking the creme de la creme from what is now known as the Super GT series, as well as D1 drift and other disciplines, and plopping them in some of the finest cars of the 1990s and 2000s. Seriously, go and check it out. Back? Good. In honor of Best Motoring, Evo has put together its own tribute (some might call it a cover version) of the video series, assembling four drivers and four cars for an all-out track battle. The vehicles in question all sport the Mini badge, and they run the gamut from hot road cars to one-make racers. First, we have Andy Wallace and the best car of the bunch, a 2006 John Cooper Works GP (full disclosure: your author owns an R53 and will never be convinced that it isn't the finest example of the revived Mini, because supercharger). He'll be followed by Marino Franchitti in R56-based, 2013 John Cooper Works GP, while Dickie Meaden and Jethro Bovingdon are in the race-prepared, second-generation Mini Challenge JCW and third-generation Mini Challenge S275, respectively. Everything from the track action (which we won't spoil for you), to the camera work to the pre-race introductions is spot on, just like we'd expect from Best Motoring. It's outstanding, and you should be sure to take a look at it straight away.