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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini JCW GP to be hatchback only, no 'Ring record attempt in sight

The 2013 Mini John Cooper Works GP is dropping weight and lowering its lap times, but one thing it won't be losing is its flat roof. Like the original JCW GP package, Evo says that despite the fact that sportier Mini Coupes have been caught testing, the new GP will only be offered in the three-door Cooper hatchback body style. And that's perfectly fine with us.
Evo spoke with GP development chief Jorg Weidinger who said that as a part of the car's history, "It was a hatch, it is a hatch and it should stay a hatch." Weidinger also said that Mini is not planning to set any Nürburgring records with the new JCW GP even though earlier reports indicate that the car is a full 20 seconds faster around the 'Ring than its 2006 predecessor.
The new Mini John Cooper Works GP weighs 121 pounds less than the John Cooper Works Hardtop, offers a fully adjustable coil-over suspension and it will have a starting price of $39,950, (including $700 for destination) when it goes on sale later this year.

World record practice jump doesn't go as planned for Chicherit

French rally driver Guerlain Chicherit is a very lucky man. He had hoped to beat Tanner Foust's 332-feet car jump record (which nearly went awry itself) with a 360-foot leap in a specially built Mini to score a new Guinness World Record at the French ski resort of Tignes. However, things didn't go to plan, and Chicherit suffered a massive crash during the attempt. According to The Local, emergency services were on the scene immediately, and he was transported to the hospital by helicopter, but Chicherit is in better condition than anyone could have expected. He has been on Facebook since the crash and appears to be in great spirits. He wrote: "I have to stay to the hospital for the night just for safety, I'm all ok !!!" The jump was originally scheduled for Sunday, March 16, but heavy fog delayed it until today. Warning: The crash is quite graphic, but remember Chicherit wasn't seriously injured. Scroll down to see it all from multiple angles and in slow motion. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.