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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

BMW 2 Series gets 3-cylinder Mini engine

BMW just keeps lopping off cylinders from its engines and sliding the ever-more-diminutive mills into its models. This spring, Europeans will get some of the automaker's smallest yet thanks to a new entry-level 2 Series that will share a powerplant with the Mini Cooper. The Bavarian company will also introduce a few other tweaks to the compact coupe across the pond. The 218i is the new 2 Series base model, and it shares its 1.5-liter turbocharged three-cylinder with the latest family of Minis. The engine makes the same 134 horsepower and 162 pound-feet of torque, but BMW does have some tiny changes for it. First, the orientation is swapped to fit lengthwise under the hood and drive the rear wheels. Just as importantly, buyers can order it with an eight-speed automatic, rather than the six-speed in the Minis. BMW claims that the little engine gives the 218i a 50:50 weight distribution, and it takes around 8.8 seconds to reach 62 miles per hour with the standard six-speed manual – tack on another tenth for the automatic. Either way, top speed is still a perfectly respectable 132 mph. Those acceleration numbers, incidentally, are over a second slower than what the latest Cooper is quoted at. Beyond this new base model, BMW will bring a few other additions to the 2 Series for Europe. The 220d oil burner will be available with xDrive all-wheel drive, and the company will introduce several new equipment bundles called Advantage, Luxury Line, Sport Line and M Sport. Each will bundle various options and trims together to appeal to buyers. No word yet on whether the 218i will eventually make it to North America, but we aren't holding our breath. Scroll down to read BMW's lengthy release about all of the changes set for the 2 Series. The BMW 2 Series Coupe: New entry-level engines, new model variants, even greater individuality. Premiere of the BMW 218i Coupe with 3-cylinder petrol engine from the new BMW Group engine portfolio and the BMW 220d xDrive Coupe – new and varied range of equipment features for model variants Advantage, Sport Line, Luxury Line and M Sport. Munich. From March 2015, new entry-level engines, a further four-wheel drive model and additional equipment options will increase the diversity of features available for the BMW 2 Series Coupe. With the market launch of the new BMW 218i Coupe, a three-cylinder petrol engine from the BMW Group's latest engine family will be featured for the first time in the brand's sporty and elegant compact model.

Mini five-door spotted alongside next Clubman

Is Mini constricting its staggering array of model variants or expanding it? That depends largely on which way you look at it. Because while some models may not make the cut as the second-generation family is gradually replaced with the third, others appear to be joining the fold. They just might not bear different model names.
Take, for example, the vehicle pictured here. It's a five-door version of the latest Mini hatchback, but won't necessarily replace the Clubman wagon - particularly since that's precisely what appears to be pictured alongside it. While the five-door hatch appears to simply add an extra set of portals - full-size ones, from the look of it, not backwards-opening half-doors - to the existing three-door version, the new Clubman appears not only longer but also wider, giving it that much more interior space.
Of course that could all be an optical illusion generated by swirly camouflage designed to do just that, but from the apparent readiness of both models, we'll find out one way or another soon enough - whatever they're called.