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Longer, wider, still a Mini | 2017 Mini Countryman First Drive

Think of the 2017 Mini Countryman as the brand's "ah, to hell with it" moment. At a whopping 8.1 inches longer and 5.4 inches wider than the vehicle it replaces, it is quite obviously the least-mini Mini ever. Yet, that size increase makes it more useful, comfortable riding, and better proportioned. If a compact crossover SUV is what's to be, then this is the size it should be. However, it's still quite mini for a compact SUV, coming in at 3 inches shorter than the Mercedes-Benz GLA-Class and 4 inches shorter than an Audi Q3. Neither of those are what anyone would describe as "large." And yet, the Countryman boasts a considerably more spacious and usable interior than either of them. Sit in the new Countryman's back seat and you'll be amazed at the space, with plenty of leg- and headroom for even tall people despite a standard panoramic sunroof. Crossovers of similar exterior dimensions, luxury or otherwise, just don't come close to providing as much passenger space. The cargo area isn't quite as impressive on paper, but its boxy shape and the sliding second-row seat make it far more versatile in practice. So, despite being the least-mini Mini ever, the new Countryman is still in keeping with the brand's ethos from the very beginning when Alec Issigonis created a car that was microscopic on the outside but disproportionately spacious inside. There's far more to this redesign than just dimensional changes – the 2017 Countryman grows up figuratively as well. The original model always felt like a Mini Cooper hardtop that ballooned in size and door count. Compared to SUVs of similar price, and more damningly of lesser price, it was crashy, loud, a bit cheap inside, and relatively uncouth. The base model was also embarrassingly slow. The new version feels more like a proper compact luxury SUV flavored with a robust Salt Bae of Mini spice. Actually, that's pretty much what it is. The Countryman now shares its front-wheel-drive platform with the new BMW X1, which itself benefits from various trickle-down elements from elsewhere in the BMW Group. For instance, processes developed for the 7 Series are in part responsible for the new, stiffer structure that contributes greatly to the 2017 Countryman's other great advancement: the exponentially better ride. The old one harshly crashed over bumps in a way that only Fred Flintstone wouldn't find tiresome.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Mini phasing out Coupe, Roadster next year

With its previous generation, Mini went for a maximalist strategy, expanding its lineup to include seven derivatives. But with the new generation, BMW's retro Anglo-Saxon brand is shifting gears to a "superhero strategy" focusing on core models with volume sales potential rather than small niches. That, according to the latest reports, will spell the end of the Coupe and Roadster models introduced in the outgoing generation. Speaking with AutoGuide at the LA Auto Show last week, Mini USA product planning chief Patrick McKenna confirmed that both the two-seat models "will actually go out of production next year" and that "they've run their life cycle." Though we've yet to receive word on the future of the Paceman, we wouldn't hold our breath for its long-term prospects either. Under the new strategy, Mini is expected to focus more on models like the base Hardtop (now available with three or five doors) and the Countryman – which, between the two of them, account for roughly 75 percent of Mini sales, the other models slicing up the remaining quarter of the pie. Will you miss them? Will these short-lived Minis become future collectibles, or will they be soon forgotten? Have your say in Comments.