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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini Traveller MPV caught on flatbed with five-door Mini and convertible

With the next-gen Mini Cooper hardtop set for its big debut next week at the LA Auto Show, we're getting a good look at what will be coming next for the BMW brand. Mini will follow up the introduction of the Mini Cooper with the new convertible model, but our spy shooters have proof that a plus-sized model (rumored to be called Traveller or Spacebox) is coming along quite well.
There still isn't much information about the Traveller (shown above), which will be longer and wider than the Countryman, but we can tell that it takes dimensional cues from both the Countryman and Clubman to maximize passenger and cargo space. The face of this new model will definitely be closer to the 2015 Cooper, and it will have a split rear door setup like the Clubman. Like the more recent Countryman and Paceman designs, though, the Traveller will have horizontally positioned taillights instead of the Cooper's vertical lights. We have no indication as to when we'll be seeing the Traveller in production form, but this prototype seems to be in the final stages of development.
As for the Cooper, we've already spied the hardtop completely uncovered, and just recently we spotted the sportier Cooper S Convertible being transported on a flatbed. The dual center-outlet exhaust is the key tell that model was the S, which likely means that the droptop spotted here the base model.

Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group