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2016 Mini Cooper S Convertible First Drive

Is there a better place to launch a roofless Mini than Los Angeles in the middle of winter? Temperatures during the drive event for the new 2016 Mini Cooper S Convertible hovered in the mid-80s, and (a begrudging thanks to CARB here) there was only a thin haze to attenuate the sun. Moreover, the sprawled-out and uniquely Californian metropolis doesn't seem to hem in the longer, broader, ever so slightly taller Convertible. Even if you don't necessarily enjoy vehicles that inherently make a statement, driving a Cooper S Convertible around this style-conscious town at least attunes your sensibilities to the Mini norm. Since there isn't much mechanically or stylistically to differentiate the new Convertible from its Hardtop fraternal twin, we can cover the basics quickly. The exterior sheetmetal is, for better or worse, not much different. That means the large proboscis – a nod to pedestrian impact standards and a variety of other engineering and safety concerns – and longer rear overhang carry over. The jutting underbite and slightly walleyed headlight stance exaggerate how bulbous the front end has become with each subsequent generation. Taken in isolation, the Mini Convertible is still undeniably cute, but the English bulldog vibe is slowly being pushed out of the corporate design language as each new Mini is gently inflated. At some point, we'll hit the bursting point. The Mini Convertible is still undeniably cute, but the English bulldog vibe is slowly being pushed out of the corporate design language. Even in the space-compromised Mini Convertible, total cargo area increases by 25 percent to a useful 7.6 cubic feet maximum. The Easy-Load function, which props up the back edge of the soft top on a pair of spindly plastic struts, is a bit fussy but helps get awkward items in and out of the surprisingly deep cargo area. Smaller or soft luggage should go in without issue. Larger items might be better suited for the back seat. If you're buying a four-seat convertible, you should be prepared for these compromises ahead of time. Speaking of time, the top's operation is reasonably quick. It takes 18 seconds to raise or lower the top, at up to 18 mph. It was fast enough for a stoplight change to test out the situation with the lid on. If you've ever been in a last-generation Mini 'Vert, it's about the same – big blind spots mar the view, but it's remarkably quiet.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.

BMW shuffles chairs in its design department

BMW Group has made some changes to its design team since August 1, and has shuffled top personnel to different positions at BMW Design, Mini Design and Rolls-Royce.
The BMW Design team led by Karim Habib (middle, right) gains a new head of Exterior Design in Domagoj Dukec (right), who has worked for the exterior design team since 2010 and shaped the Concept Active Tourer.
Oliver Heilmer (left), who has worked for BMW's interior design unit since 2000 and designed the 5 Series interior, replaces Marc Girard as head of Interior Design BMW Automobiles. Marc Girard goes to manage BMW's subsidiary design group, BMW DesignworksUSA.