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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2016 Mini Clubman opens its many doors to the world

We've seen the spy shots. We've seen the teasers. We've seen the concepts and the video-game racers. And now the wait is finally over for Anglophile motorists as Mini has officially taken the wraps off the all-new Clubman. Larger than the model it replaces and with more useful apertures, the new 2016 Mini Clubman slots into the marque's new lineup above the four/five-door version of the core Hardtop hatchback. It measures a useful 10.9 inches longer than the Hardtop, 2.9 inches wider, and rides on a wheelbase that's four inches longer. It's also a big larger than the outgoing Clubman, which had been on the market since 2007. In fact, though it sits a few inches lower than the Countryman crossover, the new Clubman is touted as the longest and widest Mini yet. Size isn't the only element that sets the new Clubman apart from its predecessor, though. It's also got a more conventional door arrangement, with four proper, forward-hinged doors instead of the unusual suicide door on the outgoing model that opened onto the curb in countries where they know on which side of the street to drive, but into traffic in its own home market. The split tailgate doors carry over, however, and can be optionally operated hands-free to give access to 17.5 cubic feet of cargo space, or as much as 47.9 cubic feet with the split rear seats folded flat. The new Clubman, however, isn't just positioned as a more utile version of the smaller hatch, but as Mini's flagship model. There are even new interior trim choices available to that effect, including a diamond-quilted blue leather patterned after a classic English Chesterfield sofa. Naturally, it also packs all the technological advancements you'd expect of the latest product from the BMW Group. Though diesel options will be offered overseas, American buyers will be able to choose between Cooper and Cooper S specifications. The former comes with a 1.5-liter turbocharged inline-three with 134 horsepower and 162 pound-feet of torque, good for an 8.9-second 0-60 time and a 127-mile-per-hour top speed with either a six-speed manual or automatic transmission. The Cooper S upgrades with a 2.0-liter turbo four good for 189 hp and 207 lb-ft, to reach 60 in 7.0 seconds flat with the six-speed manual or 6.9 with a new eight-speed automatic, topping out at 142. Despite the added size, Mini promises the new Clubman will offer the same go-kart handling for which the brand has become known.

Mini Clubman Bond Street is as special as they come

Mini is committed to applying the brand's trademark special-edition formula to the company's long roof. The Clubman Bond Street bowed under the lights of the 2013 Geneva Motor Show, complete with its unique black-and-champagne color scheme. Like the Mayfair and Camden and Bayswater and Baker Street special editions that came before it, the Bond Street pays homage to a famous London street with mirror caps and a roof dipped in contrasting paint. The Cool Champagne color pops against the body's Midnight Black Metallic, and buyers can expect to find a set of 17-inch alloy wheels on hand as well.
Inside, the Clubman Bond Street gets Carbon Black leather seating with Deep Champagne accents. Each Bond Street comes equipped with the Chrome Line package. Under the hood, a 122-horsepower gasoline four-cylinder serves up thrust, though a 143-horsepower turbo-diesel mill can also be had for a little extra coin. Check out the full press release below for more information.