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Mini Aceman battery-electric concept previews new crossover

In March, Car magazine said the former Mini Paceman crossover would return as an electric crossover for the 2024 model year. A month later, Autocar laid out a rundown of coming, all-new Mini range that would include a new EV crossover under the Clubman at the top of the range and sport a "much more radical design." Last month, Mini teased a battery-electric CUV concept "for the premium small-car segment." Thanks to a teaser vid on Mini's Instagram page, we know that concept is called the Aceman and it will debut on Wednesday in Europe. The name is no accident, lending credence that we'll be seeing a preview of design elements found on the future Paceman.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Brand design chief Oliver Heilmer has said "Purely electrically powered models from Mini give us a unique opportunity to rethink our design. At the same time, we retain the attention to detail, sense of tradition and passion for innovation that Mini is renowned for." From the video, some details will blend old and new as in taillights with a pixelated display that can form the familiar Union Jack motif as well as other glyphs. The light design continues up front, with a grille and perhaps headlights putting on illuminated displays with even more capability. Other details will be all new, like the near-frameless side mirrors. Such features could be the charismatic part of a design language called Charismatic Simplicity. It's possible this is expressed in the cabin with a touchscreen display in Mini's traditional circular, dash-mounted gauge cluster.   The simplicity part will be in more restrained trimming, such as leather-free cabins and far less chrome garnish. If the automaker uses the reveal as more than a visual exercise, we might find out about the new electric powertrains jointly developed by BMW and Great Wall. There's rumored to be a 40-kWh battery pack able to power a 185-mile range, and a 50-kWh pack good for 250 miles; those are likely WLTP figures. The coming electric range will be built in China and exported to global markets.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini John Cooper Works wears a racing suit for the Nurburgring

Mini is returning to the Nurburgring 24 Hours, one of the most grueling races in the world, after a decade-long hiatus. The BMW-owned British firm is supporting a private team called Bulldog Racing that's entering a heavily-modified John Cooper Works Hardtop into the event. The track-bound hatchback doesn't look, sound, or feel like a standard John Cooper Works Hardtop. Several modifications were made to prepare it for the race, including fitting the turbocharged, 2.0-liter four-cylinder engine normally found in the Clubman and the Countryman. It develops 306 horsepower and 330 pound-feet of torque, and it spins the front wheels via an eight-speed automatic transmission with an integrated differential lock. For context, the standard John Cooper Works Hardtop is rated at 228 horsepower and 236 pound-feet of torque. The engine slurps fuel from a bigger, 26-gallon tank and it exhales through a modified exhaust system. Dialing in more power wouldn't be much use without suspension and braking modifications to keep it in check. To that end, the Hardtop gains an adjustable suspension system, reinforced Uniball bearings for all moving chassis and suspension parts, and more powerful brakes from BMW M Performance. Bulldog Racing also installed a full body kit that looks like the one worn by the John Cooper Works GP, which is limited to 3,000 units. It includes a front splitter, flares over the wheel arches, an adjustable rear wing, and a rear diffuser. There's more than initially meets the eye: we're told that the underbody is completely covered as well. Makrolon windows replace the production car's glass units to reduce weight. Inside, you won't find many components that still carry a Mini parts number. Open the driver's door, which now features a carbon fiber panel, and hop over the full roll cage to settle into an OPM racing seat that faces a KMP quick-release steering wheel. The digital instrument cluster and, somewhat surprisingly, the infotainment system's screen remain, but the rear seats and most of the trim pieces have been removed. Bulldog Racing will continue to fine-tune the track-bound Hardtop in the coming weeks. Some tests will be performed on the Nurburgring, while others will take place on the private test track that BMW operates near Miramas, a town in the south of France. The hot hatch is scheduled to make its competition debut at the 50th edition of the Nurburgring 24 Hours taking place in Germany from May 26 to 29.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.