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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Utah man builds iRacing simulator inside 2005 Mini Cooper S

Brent Cheney is an artist and part-time racer who used to own a tuning shop for time attack cars. That's why, when he decided to get into iRacing and wanted an immersive simulator, he wouldn't settle for mere technical excellence. As first covered by Salt Lake City's KSL news, then in more detail by Motor Authority, Cheney decided he wanted to cut a car into pieces, and rebuild it in the basement of his Salt Lake City, Utah house with a racing sim inside. He needed "the right aesthetic," ruling out something like a Toyota Corolla, but he refused the sacrilege of cutting up anything too precious to an enthusiast. After narrowly missing out on buying a 1999 BMW M3 convertible, then turning to a Mitsubishi Eclipse done up in splashy green like Brian O'Conner's car in the original "Fast and Furious," he ended up with a Mini Cooper. The Brit was a better choice than the German and the Japanese, in fact, thanks to a hardtop that would create a dark enclosure, and seams and shutlines in the right places to hide the necessary cuts.  Cheney found a 2005 Cooper S that had been junked over an engine issue, getting the coupe for $1,000 and parting out the internals he didn't need for the same $1,000 he paid. After watching a YouTube video on how to cut a car, he dismembered the Cooper into seven pieces with a cordless reciprocating saw wielding a Diablo Steel Demon 6-inch blade, and carried the pieces into his man cave. He reassembled those pieces on a wood base with the aid of 200 brackets and many more sheetmetal screws, nuts, and bolts. Once the car was put back together, body parts and trim pieces hid all the seams. Before reinstalling the interior, the artist laid in the sim equipment. After doubling the minimum requirements for iRacing, Cheney's system included an Intel Core i9 8-core processor NVIDIA GeForce RTX 2080 8 GB Founders Edition video card running Windows 10 inside a Thermaltake PC case under the Cooper S hood, as the new "engine." A Fanatec Podium DD1 direct-drive steering column and wheel and Fanatec V3 pedals went in the cabin, along with a Harman Kardon home theater 5.1 surround sound system. He mounted the wheel on the Mini's steering column with a fabricated adapter, put the Fanatec pedals where the car's pedals had been, put a ButtKicker Mini transducer in the original Mini seat for extra realism, and hid all the wiring beneath the carpet and interior trim components.