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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Psychology can wipe out 20-25% of your EV's range

There are two primary takeaways from a recent study of electric-vehicle driving habits in Germany. One: an electric vehicle with 25 percent of its battery charge left creates the same reaction in drivers as the fuel needle on "E" in a gas-powered car. Two: familiarity breeds comfort. The study, conducted by Germany's Technische Universitat Chemnitz and funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, put some real numbers on the concept of "range anxiety." According to Green Car Congress, that anxiety truly kicks in when there's less than a quarter of the driving range left on an EV's battery and the study found that a typical car's range is "shortened" by a 20 to 25 percent "psychological safety buffer." If we take the popular Nissan Leaf as an example, the official 84-mile single-charge range is really closer to 63 miles in the head of the driver. The longer the driver spent in the EV, the shorter his mental buffer became. The study was culled from data involving just 79 drivers who tooled around Berlin in Mini E EVs for about six months, collectively putting a quarter-million miles on the electric vehicles. The good news is that the longer the driver spent using the EV, the shorter his mental buffer became, which meant he could comfortably get more miles from the car. So, to all you EV advocates out there, know that once drivers spend some time with an EV, they get more and more used to what the car can do. It's a lesson we've learned before. Just remember that to new EV drivers, the single-charge range is a lot smaller than the one old-timers see.

Mini exiting WRC after just one year

There was a fair bit of hullabaloo two years ago when Mini announced a return to the World Rally Championship for this season, but the road to making that happen has been as rocky as a gravel stage. It spent 2011 developing its JCW Countryman WRC challenger, changing its mind about how it wanted to work with Prodrive, dumped a driver due to budget issues, then registering its entry after the deadline had passed in a ploy that might or might not have been a protest aimed at the WRC promoter.
Mini had stated that it wanted to win the whole championship in 2013, and spent 2011 doing six WRC rounds as development. As it stands for this year, the WRC Team Mini Portugal - paid for by Mini, run by ProDrive - scored 26 points in the first rally at Monte Carlo and has so far blanked the rest of the season. The relationship between Mini and ProDrive appeared to be an ever-contentious affair, at the end of this season, even the money will dry up along with what support there was.
Because it contested every race in the calendar, though, Mini says it has completed the FIA requirements for homologation of the JCW Countryman WRC; meaning that privateers can continue purchasing the car and run it in the WRC. BMW Motorsport is continuing development and parts supply of the 1.6-liter turbo engine, and a report in Autosport indicates that ProDrive will continue to run Minis in the series next year.