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2016 Mini Convertible puts the tanning salon on wheels

Here's a basic tenet of the Mini product schedule – a new generation Mini Hardtop debuts and then, within a year or two, it's followed by a convertible variant. Considering this, the debut of the third-generation Convertible – less than two years after the third-gen hardtop – is right on schedule. Slated to arrive in dealers right in time for the start of the 2016 convertible season, the latest Mini Convertible doesn't really shock. It takes the same basic look below the beltline, and pairs it to a power-folding softtop that does a much better job of maintaining the Hardtop's iconic silhouette. That said, the size of that "C-pillar," for lack of a better phrase, is immense. We doubt this new model will do anything to improve on the last Convertible's awful blind spots. Mechanically, the soft top can be raised or lowered in just 18 seconds and at speeds of up to 18 miles per hour. Like the two generations of Convertible that came before it, this latest droptop uses the same engine lineup as the three-door model. For the standard Cooper, BMW/Mini's 1.5-liter, turbocharged triple is still offering up 134 horsepower, 162 pound-feet of torque, and a 0-60 time of 8.2 seconds with the automatic and 8.3 seconds with the manual. For the Cooper S, the 2.0-liter, turbocharged four-cylinder dishes out 189 hp and 207 lb-ft of torque, along with 0-60 times of between 6.7 and 6.8 seconds, depending on the transmission. Those gearboxes have also been plucked from the Hardtop models, with standard six-speed manuals and optional six-speed automatics, regardless of engine. Yep, that's right, the excellent eight-speed auto from the Mini Cooper S Clubman isn't being offered on the Cooper S Convertible. We've got a huge array of photos of the new Mini Convertible, which puts a particular emphasis on the handsome, droptop-specific Caribbean Aqua of the base Cooper. Check out the photos, and then scroll below for the official press release from Mini. Related Video: OPEN DRIVING EXCITEMENT: INTRODUCING THE NEW MINI CONVERTIBLE Open Driving Excitement: Introducing the New MINI Convertible Newest member of MINI lineup goes on sale in U.S. in March 2016 First open top MINI powered by BMW Group engine technology and architecture Woodcliff Lake, NJ – October 22, 2015 – MINI USA introduced today the newest addition to its iconic product line, the new MINI Convertible.

Mini Hardtop next generation shown in first official photos

Undermining the work of spy photographers around the world, Mini gave us our first official look at the next-generation Hardtop by publishing a series of photos that show the hatchback wearing full camouflage. While the finer design details remain hidden, the shots are revealing enough to provide a very decent idea of what to expect — and what not to expect — from the fourth generation of this British icon. What's immediately clear is that the next Hardtop looks like a Mini; or, at least, like the German reinvention of the Mini. Designers haven't significantly changed the hatchback's proportions, and they kept defining styling cues such as round headlights, a nearly flat roof panel, and vertical rear lights. One interesting detail is that the headlights are no longer integrated into the hood; the Mini seemingly loses its clamshell hood in favor of a more conventional unit that stops at about the same level as the A-pillars. Mini also mounted the door handles flush with the body. We're guessing more details will jump out when the camouflage come off, but we're expecting mostly evolutionary changes. "What you'll see in 2023 is that we've clearly modernized it by taking a big step — the biggest step in the last 20 years — but it will be unmistakably a Mini," said Mini boss Bernd Korber in December 2020. He added that the project's motto was "don't screw with an icon." Mini hopes to become an electric-only brand by the beginning of the 2030s, but we're not there yet. While the Hardtop draped in camouflage runs on batteries, gasoline-powered models will continue to be part of the range in many markets around the world. It's too early to provide technical details, but it's reasonable to assume that both the EV and the gasoline-sipping models will benefit from drivetrain improvements. Front-wheel-drive will continue to come standard, like it always has. Will the stick-shift survive? We're keeping our fingers crossed. More information about the next-generation Mini Hardtop will be released in the coming months, and the model is scheduled to make its debut in 2023. It's one of several new models the BMW-owned brand has in the pipeline. The next-generation Countryman is scheduled to enter production in 2023 as well, an electric high-performance John Cooper Works-branded model is on its way, and Mini pledged to release a crossover it described as "small" (which is highly relative, even for Mini) that will exclusively be offered with an electric powertrain.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.