2009 Mini Cooper John Cooper Works Clubman Wagon 3-door 1.6l on 2040-cars

Auto blog

Next-gen Mini could sire 10 different models including PHEV

The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).

2019 Mini E Countryman Review | Not a great plug-in hybrid, but still great

At first glance, the 2019 Mini E Countryman plug-in hybrid is wildly unimpressive. It can only go a meager 12 miles on electricity alone, and when out of plugged-in electrons its turbocharged three-cylinder engine manages an EPA-estimated 27 mpg in combined driving. Pretty good for a compact SUV, but crap for a hybrid. Its price tag is eye-watering. Although it starts at $37,750, including $850 destination, my test Countryman hit the register at $45,750 and still didn't have power seats, leather, satellite radio, adaptive cruise control, and other items that should be included on a vehicle at this price range in this segment (compact SUVs like the Mercedes GLA or Volvo XC40). Admittedly, if you skip our test car's $2,000 John Cooper Works Appearance package (not a bad idea), you can add some of those extra niceties instead, but the price would still be steep. An E Countryman, or 2019 Mini Cooper S E Countryman ALL4 as it's officially and ridiculously known, is roughly about $4,000 more than a comparable gas-only Cooper S Countryman ALL4. There are some functional disadvantages as well. The plug-in hybrid lacks the regular Countryman's sliding back seat that adds cargo space without folding the seat backs and therefore wiping out passenger space (see video below). It also has only about 30 percent of the under-floor storage available in the cargo area, the result of the batteries needing to go somewhere. Now, Senior Editor Alex Kierstein reports that he found the E Countryman to still be perfectly space efficient. There was sufficient room for his wife to sit up front with a rear-facing baby seat behind her and a big stroller in the trunk. Still, he would've had even more room in the regular Countryman. The bottom suitcase in the right photo would not fit in the E Countryman since it lacks this regular version's removable floor panel. Really, all the above issues make the plug-in hybrid version of the Countryman a little hard to recommend ... at first. At second, third and fourth glances, it actually starts to make a lot more sense. Sure it only went between 10 and 12 miles on electricity after I recharged it, but hey, that's still 10 to 12 miles further than any other Mini can muster. You can even utilize the "Save Mode" that allows you save that electric range for times when you know it'll be most beneficial (say, the urban-driving conclusion to the morning commute).

Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.