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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

Mini Countryman spied looking less and less Mini

As the entire Mini lineup continues to grow in size, our latest spy shots for the upcoming Mini Countryman testing in Germany reveals the automaker's biggest car will stick to the trend of increasing semantic contradiction. This latest prototype drops some of its camouflage over the previously spied model that was spotted testing in the winter. Unlike the last test mule we saw, the disguised vehicle ditches the hexagonal grille for one that mimics the current model's design with a more traditional layout. The prototype also loses the sporty, multi-spoke wheels for a more boring, plastic-like set. The side and back end of the vehicle are heavily camouflaged, hiding the rear design of the prototype. But Mini's iconic taillights are still evident with the most current prototype only having one exhaust outlet, while the previously spotted model sported two. As expected, the next-gen Countryman should grow longer and wider. The increase in size will coincide with a switch to BMW's UKL2 platform. We also expect the Countryman to share the same three- and four-cylinder turbocharged engine options as vehicles on the same platform, namely the Mini Clubman and BMW X1. This prototype, with its low-end wheels and single exhaust outlet has us thinking that Mini is testing out one of its more fuel-efficient models. After the Countryman's debut, which is expected to happen at the Paris Motor Show in October, a performance-oriented John Cooper Works model and a plug-in hybrid variant should follow suit. Related Video: Featured Gallery 2017 Mini Countryman Spy Shots View 9 Photos Image Credit: CarPix Spy Photos MINI Crossover Hatchback SUV