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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2021 Mini Countryman spied wearing a subtle change of clothes

Mini isn’t taking its crossover lineup anywhere but forward these days, and a facelift for the tall Countryman appears to be next in line. We got details for the hot JCW version of the Countryman a couple of months back, but a mid-cycle refresh is on the docket for the regular version now. Spy photos of the refreshed Countryman show all the exterior changes will be coming to the front and rear portions of the car. Everything else about the long and wide Mini is staying the same, but we could see some interior improvements in the name of technology. As for whatÂ’s visible through the camouflage, the Countryman doesnÂ’t appear to be going through anything radical in the front or back. The grille looks like itÂ’s taking on the same shape as the current Countryman. However, a few minor changes to the lower front bumper are noticeable. Mini looks to be changing up the vents/intake design down there. We donÂ’t mind the carÂ’s current design, but this doesnÂ’t seem to be changing much anyway. The most obvious change out back is the carÂ’s taillight design. ItÂ’s a different pattern on the curvy red light element, but itÂ’s not a Union Jack flag. Perhaps Mini will ultimately tack the Union Jack on it, but this prototype doesnÂ’t wear the British pride on its hindquarters.  Perhaps the big takeaway here is more about the lack of changes Mini appears to have in store. WeÂ’ll be hoping the upgrade is heavy on tech and new features rather than actual design changes. The Countryman went through a radical (large) rebirth for the 2017 model year, but hasnÂ’t exactly lit the world on fire with sales since. Last year was the modelÂ’s best year since 2014, but itÂ’s still behind the modelÂ’s all-time best-selling years. WeÂ’ll expect this light refresh to hit us for the 2021 Countryman, so a reveal sometime next year is likely.

Mini Cooper Royal Wedding Edition: For the couple that literally has everything

As far as wedding presents go, it sure beats a hand mixer. Mini has created a one-off car to commemorate the wedding of Prince Harry and Meghan Markle. The car won't be brought in and parked next to the gift table, however. Instead, it'll be given to a charity chosen by the royal couple, which will then auction it. Mini's design team has personalized a Mini Cooper 2-Door with a hand-made roof graphic and a special interior, which features 3D-printed parts and special embroidery. The idea behind the hand-applied multi-layer roof graphic is that it's a combination of the Union Jack and the Stars & Stripes, representing the couple's nationalities. As an extra touch, the opened doors will project a "Just Married" sign onto the ground. Small detailing around the car is also bespoke, from the chrome finish to the side scuttles. Inside the Crystal White car is a Satellite Grey leather interior, with a trim strip announcing the first names of the bride and groom, as well as the wedding date. There are also accents in the door cards that match the roof graphic's colors. And just in case you're digging the stylistic vibe of the Royal Wedding Edition (not really the official name, but let's go with it), some of the custom work on the car can be replicated with the Mini Yours personalization program. That includes the option of 3D-printed parts. After the wedding on May 19 , the car will go to The Children's HIV Association, or CHIVA, who will auction it. Here's hoping it commands a good price. Related Video: Featured Gallery Mini Royal Wedding View 13 Photos Image Credit: MINI MINI royal wedding meghan markle