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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Superleggera gets the green light

With the fairly lackluster designs coming out of Mini recently, leave it to a group from outside the company to get things right. The minds behind the Berlinetta Lusso and Disco Volante at Touring Superleggera did just that with the retro-inspired Mini Superleggera Vision Concept from last year's Villa d'Este Concours d'Elegance. Now, according to Car in the UK, the droptop has a green light for production from the BMW board and could arrive in showrooms by 2018. The concept stole our hearts with its rounded shape, rear fin and Union-Jack-shaped taillights. Inside, the interior went for extreme minimalism with an aluminum dashboard that positioned just a simple tachometer and thin steering wheel in front of the driver. The production version reportedly rides on the third-gen Mini platform but retains all of the concept's major styling elements. In place of the electric motor, expect the current engine offerings with a 1.5-liter three-cylinder and a 2.0-liter four-cylinder available under the hood. Patent documents might provide an even better hint at what to expect. They also show the design not changing much, other than the lights no longer in the grille, a framed windshield and slightly smaller fin. The Union Jack taillights remain, though. Peter Schwarzenbauer, BMW Group member in charge of Mini, asserted the company was testing the waters for production shortly after the Superleggera's debut. At the time, the price was speculated to be around 35,000 euros if the car arrived on the market in Europe. Related Video:

The 2018 Mini John Cooper Works Countryman ALL4 is a hot crossover

With the introduction of the 2018 Mini John Cooper Works Countryman ALL4, Mini has both rounded out its JCW line-up, and created one of the fastest little crossovers out there. The model follows the recently released JCW Clubman, and like that car, the JCW Countryman has a turbocharged 2.0-liter four-cylinder producing 228 horsepower and 258 lb-ft of torque. That puts it solidly ahead of the next sportiest crossover, the 215-horsepower Juke Nismo RS, though it falls short of the monstrous Mercedes-AMG GLA45's 375 horsepower. The JCW Countryman's power is sent to all four wheels through either a standard 6-speed manual or optional 8-speed automatic transmission. Although the automatic has launch control, Mini claims both the manual and automatic JCW Countrymans will reach 60 mph in 6.2 seconds on the way to a top speed of 145 mph. Comparing acceleration times, the Countryman comes up a tenth behind the JCW Cooper, and two tenths behind the JCW Clubman. On top of the extra power, the JCW Countryman gets improvements in the steering and stopping departments. We don't have much detail about the suspension at this point, but it says it has been changed for better handling. The brakes are upgraded to Brembo units, with the front calipers featuring four pistons. You'll be able to spot a JCW Countryman thanks to a few exterior and interior tweaks, too. JCW badges adorn each side of the car, the front bumper eschews fog lights for larger air inlets, and the grille gets a red surround. Mini also offers its Rebel Green paint as well as a Chili Red roof and mirrors, both options that are only available on JCW vehicles. The interior receives JCW sport seats, steering wheel, and shifters, too. The high-performance Countryman will make its public debut at the Shanghai Motor Show and should reach US dealers this April. Mini has not revealed pricing yet, but will likely present it closer to the on-sale date. Related Video: