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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Next Mini Convertible spotted on flatbed truck

Mini is well underway testing the third-generation of its four-place Cooper Convertible, as evidenced by these photos, showing the new droptop riding along on a flatbed.
Codenamed the F57 - as opposed to the "F56" designation for the Hardtop - the Convertible will ride on the same UKL front-drive architecture that will underpin its hardtop brother, not to mention its German cousins, the BMW 1 Series GT and X1. According to our spies, it'll share more than a few of the BMW i's lightweight technologies and will include such advanced features as electronically adjustable dampers. That seems like some high-dollar tech for a droptop Mini, but we'd be quite happy to see it arrive all the same.
From the beltline down, we can expect the Convertible to feature almost identical styling to the Hardtop. Based on the spy photos, there's not a lot to see above the belt line, either. The roof carries roughly the same shape, and will probably fold in a similar Z-pattern to the current canvas top.

2020 Mini Cooper S E caught completely uncovered at photo shoot

Thanks to one of our spy photographers, the wait to see Mini's latest electric car is now over. The 2020 Mini Cooper S E was caught completely uncovered during an apparent photo shoot, probably for press and marketing materials. The finished car isn't all that different from the regular 2019 Mini Cooper hatchback and convertible, but it does have a few unique features. From the front you'll immediately notice the filled-in grille. It's bisected in the middle by a highlighter yellow stripe that contains a small opening, just like on the concept. It's basically the inverse of a gas-powered Mini's grille. There's also a circular medallion attached to the grille indicating its electric powertrain. The only other exterior changes include the electric logo debossed in the fuel-filler door, which is obviously now a charging port cover, and the wheels, which are smaller versions of the asymmetric pieces seen on the concept. Otherwise the metal body panels, bumpers, lights, windows and everything else on the body is taken directly from the regular Mini hatch. Since Mini is taking official photos of the car, we expect it's pretty much finished and ready for launch very soon. That would be in keeping with Mini's statement that the car would launch this year. The Frankfurt Motor Show this fall would be a possibility for the release, but we wouldn't rule out something even earlier. Details about the powertrain are scarce. We'd love to see similar specs to the 2009 Mini E, which made 204 horsepower and 162 pound-feet of torque, and had a range of around 150 miles. That said, reports indicate the 2020 Mini Cooper S E will borrow the drivetrain from BMW's i3, which would mean 168 hp, 184 lb-ft, and a range of around 114 miles from a 33.8-kWh battery pack. We'll find out for sure soon enough.