Missouri on 2040-cars

Auto blog

Mini lineup could expand to include up to 10 models, still no hope for Rocketman

During an event in Ponce, Puerto Rico last week where Mini introduced members of the media to the 2013 Paceman and John Cooper Works GP, product planners discussed that the brand's lineup could expand to eventually include up to 10 bodystyles. Currently, the Mini range consists of seven models: the Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman.
Speaking to members of the media, David Duncan, Mini USA sales manager, said that these new models could fall into a range of niches - "any segment that makes sense for a small car." No specific vehicle classes were discussed, but Duncan stated that the possibilities are endless, "as long as we're the smallest player in any segment."
Well, nearly endless. We've been hoping that Mini would re-think its decision to nix plans to create a vehicle smaller than the Hardtop - a notion previewed by the excellent Rocketman concept (shown above) from the 2011 Geneva Motor Show - but the automaker once again stated that this is absolutely off the table. In order to create a vehicle of the Rocketman's size, a completely new platform would have to be engineered (that's expensive), and while Mini has looked into acquiring existing architecture from another brand, parent company BMW has reportedly put the kibosh on such an act. If a Rocketman is ever to be born, BMW/Mini will do it on its own, and right now, that simply isn't in the cards.

Utah man builds iRacing simulator inside 2005 Mini Cooper S

Brent Cheney is an artist and part-time racer who used to own a tuning shop for time attack cars. That's why, when he decided to get into iRacing and wanted an immersive simulator, he wouldn't settle for mere technical excellence. As first covered by Salt Lake City's KSL news, then in more detail by Motor Authority, Cheney decided he wanted to cut a car into pieces, and rebuild it in the basement of his Salt Lake City, Utah house with a racing sim inside. He needed "the right aesthetic," ruling out something like a Toyota Corolla, but he refused the sacrilege of cutting up anything too precious to an enthusiast. After narrowly missing out on buying a 1999 BMW M3 convertible, then turning to a Mitsubishi Eclipse done up in splashy green like Brian O'Conner's car in the original "Fast and Furious," he ended up with a Mini Cooper. The Brit was a better choice than the German and the Japanese, in fact, thanks to a hardtop that would create a dark enclosure, and seams and shutlines in the right places to hide the necessary cuts.  Cheney found a 2005 Cooper S that had been junked over an engine issue, getting the coupe for $1,000 and parting out the internals he didn't need for the same $1,000 he paid. After watching a YouTube video on how to cut a car, he dismembered the Cooper into seven pieces with a cordless reciprocating saw wielding a Diablo Steel Demon 6-inch blade, and carried the pieces into his man cave. He reassembled those pieces on a wood base with the aid of 200 brackets and many more sheetmetal screws, nuts, and bolts. Once the car was put back together, body parts and trim pieces hid all the seams. Before reinstalling the interior, the artist laid in the sim equipment. After doubling the minimum requirements for iRacing, Cheney's system included an Intel Core i9 8-core processor NVIDIA GeForce RTX 2080 8 GB Founders Edition video card running Windows 10 inside a Thermaltake PC case under the Cooper S hood, as the new "engine." A Fanatec Podium DD1 direct-drive steering column and wheel and Fanatec V3 pedals went in the cabin, along with a Harman Kardon home theater 5.1 surround sound system. He mounted the wheel on the Mini's steering column with a fabricated adapter, put the Fanatec pedals where the car's pedals had been, put a ButtKicker Mini transducer in the original Mini seat for extra realism, and hid all the wiring beneath the carpet and interior trim components.

BMW names new chief for Mini

Mini is still transitioning models over to its new platform, and in the US market at least, the diminutive brand is dealing with a sales decrease of 15.6 percent in 2014. The low gas prices aren't helping either. But as of March 1, there's a new boss running the company across the world as Sebastian Mackensen (right) is promoted to the top spot from his current role as head of sales. Mackensen has been with Mini since October 2013, and according to Automotive News, before that he headed North and South American sales for Audi. Current brand boss, Jochen Goller is staying with BMW family and moving to China to take over as marketing chief for the BMW Brilliance joint venture. He had been the leader at Mini since 2013. Among several other personnel shifts, the BMW brand is also promoting Uwe Dreher to be its new head of marketing. He is currently in charge of those duties for the company in the Great Britain region. Personnel changes at MINI and BMW Group sales Munich . From 1 March 2015, Peter van Binsbergen will be Senior Vice-President, Sales and Marketing of BMW Group Germany. The 47-year-old mechanical engineer is currently Head of Sales and Marketing at the BMW Brilliance Joint Venture based in China. Mr van Binsbergen's career with the BMW Group began over 20 years ago when he assumed senior positions responsible for product planning, marketing and sales at BMW South Africa. He then moved to BMW Japan, where he was Director of Marketing, followed by a move to BMW Group headquarters in Munich, where he led the department responsible for sales channel development and the Group's "Future Retail" programme. Jochen Goller will move to China where he will take over an extended role with overall responsibility for Sales and Marketing at the BMW Brilliance Joint Venture in China. Mr Goller (48), who has headed up the MINI brand since 2013, already has experience when it comes to the Chinese market. During his 15-year career with the BMW Group, he was previously Head of Marketing at BMW China before returning to Europe, where he first took over responsibility for the MINI brand in Great Britain and Ireland ahead of moving to his current job. From 1 March 2015, Sebastian Mackensen will take on responsibility for the MINI brand. Mr Mackensen (43) joined the BMW Group in October 2013 as Head of MINI Sales.