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2020 Mini Cooper SE electric hatchback pricing, availability announced

The 2020 Mini Cooper SE electric hatchback now has a price and an on-sale date for America. The retail price including destination charge is $30,750 before any tax credits are applied. Seeing as other BMW electric cars still qualify for the full $7,500 federal tax credit, the Cooper SE should be available across the country for $23,250, and Mini says buyers in some states with additional incentives should be able to get one for under $20,000. It will be available in March 2020, and Mini said it will be offered across the country, implying that it may not be restricted to specific states like some other EV offerings. For comparison, a similarly potent gas-powered Mini Cooper S starts at $29,100, and a regular Mini Hardtop starts at $25,100. The Mini Cooper SE doesn't have a range estimate for the United States yet, but European estimates put it at 146 to 168 miles. We expect Mini's latest EV to have a shorter EPA-estimated range than the 150-mile, 40-kWh Nissan Leaf, which starts at $30,885 before incentives, and $23,385 after the $7,500 federal tax credit. The Leaf has more rear seat and cargo space plus more torque at 236 pound-feet, but the Mini has more power than the 147-horse Leaf. Whatever price you pay for your Mini Cooper SE, you'll get an electric motor that sends 181 horsepower and 199 pound-feet of torque to the front wheels. Mini says that will propel the car to 60 mph in 6.9 seconds on its way to a 93-mph top speed. The car's 32.6-kWh battery can fully charge in 4 hours on a Level 2 AC charger, and it can reach 80% charge in 35 minutes with a DC fast charger. Outside, the electric Mini has a unique blocked-off grille and standard 16-inch wheels. Inside, the SE gets a standard 6.5-inch infotainment screen with navigation and Apple CarPlay, Bluetooth connectivity, a leather steering wheel, leatherette upholstery, cruise control, heated front seats, automatic climate control, automatic windshield wipers and automatic emergency braking.

Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:

2014 Mini Cooper goes to the dogs

We wouldn't buy a car to make a dog happy, but Mini's latest commercial, Bullheaded, would have you believe that dogs like the new 2014 Cooper as much as humans. Regardless of the commercial's target audience (Spike The Bulldog, or his owner?), it does show a couple new tidbits about the car, such as the new center dial touchscreen, ambient lighting and the nifty tinted pop-up display on top of the dashboard that reminds us of the head-up display on the new Mazda3.
Head below to watch Spike and his owner drive the Mini in Downtown Los Angeles (and the back lots of Paramount), and to get a behind-the-scenes look at how the commercial was made.