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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini Countryman X-Raid gets some off-road chops courtesy of the Dakar team

Mini trades on its heritage quite a bit, particularly when it comes to racing. But one aspect of its motorsports history has been difficult to capitalize on: Dakar off-road racing. That's understandable, considering the disparity between Mini's road-going cars and the Mini-branded trucks built by X-Raid that do the racing. X-Raid itself seems to have figured out how to bridge that gap with its own set of upgrades for the Mini Countryman. X-Raid's example for its off-road upgrades is a Mini Cooper S Countryman All4, though we would expect the various parts could just as easily be fitted to other Countryman variants such as the base 134-horsepower Cooper Countryman. The S makes more sense for a racing company what with its 189-horepower turbocharged four-cylinder and the All4 offers off-road friendly all-wheel drive. Though Mini doesn't go into specifics about the suspension and chassis upgrades, we know that there is some level of suspension lift, as well as 28-inch all-terrain tires mounted on what appear to be 17-inch beadlock wheels. These modifications give the Mini Cooper S Countryman Powered by X-Raid (yes, that's the actual full name of the car) an extra 1.6 inch of ground clearance. As with the parts list, Mini and X-Raid haven't given precise pricing or availability for the parts. X-Raid is a German company, and we suspect it's only planning on selling the parts in Europe, but we wouldn't be surprised if there were a way to have them ship to the U.S. If you're interested in getting your own, Mini says to contact X-Raid directly for more details, and you can find their contact info at their official site, linked here. Related Video:

Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.