1986 Mini, Zeemax Kit, Righthand Drive, Excellent!!! on 2040-cars

Auto blog

Mini Superleggera Vision Concept keeps us hangin' on [w/video]

Mini's Superleggera Vision Concept may not be a Paris Motor Show debut, but this is the first time we've seen this stunning all-electric roadster in the metal, having been first shown on the tony shores of Lake Como at Villa D'Este in May. While it's small in stature, it's still big on both presence and detail, from its overall stubby yet sleek proportions to its Union Jack taillamps, Jaguar-esque rear fin and elegant rearview mirrors.
We still don't know much more about what powers this Touring Superleggera coachbuilt showcar, as any powertrain specifics are conspicuous by their absence, but we'd welcome both a pure electric version and something powered by the BMW/Mini turbocharged three-cylinder currently making the rounds in the new Mini Cooper.
Last we heard in September, any decisions on a production future for the Superleggera Vision have been tabled, with word being that a further six months of study is planned before Mini decides to greenlight or nix the project. We'd love to tell you that the fact that it's here in Paris is a great sign, but we wouldn't believe us, either.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Xcar takes the Mini Challenge, and it sounds awesome

The third-generation Mini is well and truly on sale in markets across the world. The new four-door model should be arriving soon, if it isn't already on sale in your neck of the woods, and the latest John Cooper Works model made its official debut just a few weeks ago at the 2015 Detroit Auto Show. We aren't going to be talking about any of those right now, though. That's because our chums at Xcar took it upon themselves to sample the third-generation Mini Challenge racecar, a 275-horsepower, hardcore, fully committed competition version of the otherwise adorable Mini Cooper S. At roughly 30,000 British pounds (about $45,200 at today's rates) there's a lot to like about the Challenge car. Aside from a gutted cabin and aggressive aerodynamic kit, the racer has been fitted with slick tires, a Quaife sequential gearbox, adjustable dampers, Alcon brakes and a consequently lower curb weight – under 2,600 pounds with an average-sized driver. It's fair to say the Challenge driving experience figures to be unlike your typical road-going Mini. And considering that, we think the folks that built the car, Total Track, have fulfilled their promise of delivering a "touring car experience at a fraction of the cost." Have a look at the Xcar video and let us know what you think. Be sure to crank up your speakers, because the Challenge sounds excellent.