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Mini Yours parts-ordering service lets you personalize your car
Wed, Dec 27 2017Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:
Remember that world-record jump crash? Here's every angle, including the human one
Sun, 22 Jun 2014While there are those who watch automotive exploits hoping (secretly or otherwise) for a spectacular crash, most of us are happy when everything goes smoothly. But at the end of the day, a daring stunt wouldn't be a daring stunt if there weren't some element of danger. And make no mistake about it, Guerlain Chicherit's recent long-jump record attempt was a daring stunt if ever there was one.
Chicherit, for those unfamiliar, is a French athlete who made the rare transition from "conventional" sports to motor sports. An accomplished professional skier, these days Guerlain drives a specially-prepared Mini Countryman in off-road events like the Dakar Rally and in death-defying stunts. Last year he managed to backflip his Mini and land in the record books, and this past winter he went after Tanner Foust's record by attempting a 360-foot jump at a ski resort in the French Alps. Unfortunately, things did not go as planned.
Despite several practice jumps at closer distances, the final attempt ended in a massive cartwheel crash in front of the gathered crowds. Several spectators published footage of the crash soon after it happened, but now GoPro has released a more comprehensive compilation showing the lead-up to the event and the jump itself from every angle - inside, outside and away from the vehicle. It's guaranteed to make you cringe, but remember that Guerlain miraculously escaped with minimal injury and will live not only to tell the tale, but likely to take another crack at it. Whether you're the kind to gawk at such a crash or not, the video below is worth watching.
New Mini to bow on Nov. 18, on Alec Issigonis' birthday
Wed, 07 Aug 2013Miniacs, note November 18 on your calendar. That's when the all-new Mini Hardtop will debut. Now, this might not be a great deal of news, after all, we already showed you the car, codenamed F56, a few weeks ago. But this full unveiling should bring with it even more detailed exterior images, a full look at the cabin and if we're lucky, performance numbers.
History buffs will also note that November 18 is the birthday of Sir Alec Issigonis. It was Issigonis that penned the original idea for the Mini on a cocktail napkin, envisioning a car with a transversely mounted engine, the wheels pushed out to all four corners and plenty of cabin space for occupants. That car had a remarkably small footprint and was quite efficient, perfect for tackling the fuel shortages brought on by the Suez Crisis in 1959's Great Britain. An unintended side-effect of its design was that it was also an absolute hoot to drive.
The November 18 debut will take place at Mini's home, Plant Oxford, in the UK. Following that, November 20 will see a near-simultaneous debut at both the Tokyo Motor Show and Los Angeles Auto Show. We'll be on hand to bring you all the details.