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BMW and Mini getting GoPro integration

The small, high-quality and relatively inexpensive GoPro camera has been revolutionary for Internet video, especially of cars. Imagine how much awesomeness and hilarity we would have missed without them. Finding ways to integrate the cams into performance cars is becoming increasingly popular among automakers, as well. For example, the 2015 Chevrolet Corvette has its Performance Data Recorder, and Volkswagen is giving GoPros to early buyers of the 2015 GTI. BMW Group is going straight to the source for its rendition, though, with a new app that allows drivers to control a GoPro from inside of some BMW and Mini vehicles.
In July, owners with 2012 or later models equipped with BMW Apps or Mini Connected can download the new app. There are a few hurdles to jump over, though. Not only do users need a model with the infotainment system, a WiFi-equipped GoPro camera is also required. The app also must be installed on an iPhone connected to the vehicle.
Once all of those stipulations are met, the app can configure and control the GoPro through iDrive and display a nearly live image on the infotainment system. Menus are simplified on-screen but still allow users to select among six camera modes, aim it and start and stop recording. While filming, it shows recording time, battery life and signal strength. While BMW's approach isn't quite as nicely integrated as the Corvette's solution, it's interesting to see automakers working to make filming easier. Scroll down to read the full announcement.

2025 Mini Countryman E makes U.S. debut, arrives fall 2024

The 2025 Mini Countryman was revealed in electric SE ALL4 form at this year’s Munich Motor Show, but now itÂ’s time to see the base E version of the next-gen Countryman make its debut in the U.S. As you can see from the photos, the base E (painted in green) looks notably different from the SE ALL4. All of the gold-tinged accents are replaced with glossy black, and the distinctive panel aft of the C pillar nearly disappears into the design because it blends into all the other black-painted trim. The front grille design is similar, but it doesnÂ’t have the matte gold surround or the side intakes on the corners of the lower bumper. Of course, the green “S” isnÂ’t present either, and the look in general is far less sporty. Perhaps the most jarring of all the changes is the different (and much smaller) wheel design. Instead of the 20-inch flashy blades seen on the SE model, this Countryman E is rocking much more sedate 18-inch wheels in a traditional bright alloy appearance. All that extra sidewall makes the Countryman look more like the larger crossover that it is, and ultimately, our eyes tend to favor the larger wheel option. The Countryman EÂ’s rear design is largely the same as the SE, though the lower bumper features a painted insert instead of brushed brightwork. MiniÂ’s bright side sills are deleted on the E, as well, replaced by a simple, black plastic sill. Unfortunately, this reveal is largely just a reveal in photos. The only nugget of information Mini had to add is that this electric Countryman will arrive stateside in the fall of 2024. Basically, youÂ’ve got at least another year to wait until you can put one in your driveway. More specs and details for the U.S. market will be released in due course. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2025 Mini Countryman E View 12 Photos Green MINI Crossover SUV Electric

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.