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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2020 Mini Cooper John Cooper Works GP is relatively efficient

The 2020 Mini Cooper John Cooper Works GP is on track to be a heck of a hot hatch what with its over-the-top styling and 301 horsepower and 332 pound-feet of torque. It's also going to be a bit more frugal than the competition. We know this because the EPA released fuel economy numbers for the little monster. In town, the GP will return 24 miles per gallon, and it will get 30 mpg on the highway. Combined driving will result in 26 mpg. The Volkswagen Golf R with it dual-clutch automatic ties the Mini on the highway and in combined driving, but is down by 1 mpg in town. The Honda Civic Type R and Hyundai Veloster N each get worse fuel economy across the board. Both get 22 mpg in town and 25 in combined driving. The Honda then gets 28 mpg on the highway and the Hyundai gets 29 mpg. In defense of the other cars, they are more practical, as they all have usable rear seats, whereas the Mini has ditched its vestigial rear chairs. The Honda and the Hyundai also only come with manual transmissions, which nowadays aren't usually as efficient as automatic transmissions. But on the other hand, the Mini makes more power than all but the Honda, which beats it by only by 5 horses, and it makes substantially more torque than the rest. Regardless, if you happen to want to use just a bit less fuel in your hot hatchback, the Mini may be the choice for you. Related Video:    

2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.