1967 Classic Mini Cooper Blue on 2040-cars

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Mini Cooper E Classic adds a less expensive trim, at least in Europe

One forgets how many variations there are on the Mini Cooper until Mini rolls out a new generation and they all come quickly. With this fifth-generation Cooper forking into an EV lineup, and Mini introducing ICE and EV ranges separately, every other month it's, "Oh look, another one!" This time it's details on a new trim of the Cooper E that Mini debuted in Munich last September. We also have photos of the Euro-spec version now, which were missing from the debut. Called Classic, it's the entry-level version of the battery-electric two-door hardtop hatchback that, in the UK, comes below the Exclusive and Sport trims. Our trim step for the previous-gen electric Cooper is Classic, Signature, and Iconic. A commenter chided us on a previous post for waiting until the end to mention U.S. availability, so let's get this out of the way now: We don't know if the Cooper E is coming to America. We know we'll get the SE, same as before. We'd support the decision to bring the E here; with the right color combo and wheels, here's your Alec Issigonis special — on the outside, at least — for maybe a couple grand less than the Cooper SE. However, based on the European configurators, we don't see much point.      Every Cooper E gets a 40.7-kWh battery powering an e-motor on the front axle making 181 horsepower and 214 pound-feet of torque, able to go an estimated 190 WLTP miles on a charge. That's 34 horses and 29 pound-feet down on the SE, which isn't so bad. Driving distance is the attention-getter, the E losing 60 miles of estimated range from the SE's 250 WLTP miles.        We all know "Classic" means pared spec, but the Classic is so close to the trim above that it's hard to tell what's been changed beyond the standard wheel and a few options. In the UK, saving GBP2,200 ($2,769 U.S.) to get the Classic instead of the Exclusive trim above means getting a 16-inch standard wheel and a cloth interior trimmed in synthetic leather. The Exclusive starts with a 17-inch wheel and offers two 18-inchers, the Classic is a 16- or 17-inch wheel only. And the Exclusive interior fits mainly synthetic leather seats with cloth uppers. Either cabin comes in a choice of two colors, either black or gray, the Classic with a perforated houndstooth pattern on the seats. On the other hand, the Sunny Side Yellow paint on the hero car above is only available on the Classic. The list of standard features between the two is identical.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2013 Mini John Cooper Works

Location, Location, Location
Back in February, Mini invited me to come try out its brand-new Paceman coupe-crossover-hatchback thing in Puerto Rico, and not long after, I spit out a Quick Spin detailing my impressions of the little-big two-door. But here's what I didn't tell you: Mini also let me loose on those fine, curvaceous, tropical roads in its hottest hatch, the John Cooper Works GP. And while that behind-the-wheel gigglefest would have no doubt made for a story laden with positive notes and warm regards, the truth is, I only drove it for 15 minutes, so I couldn't in good conscience offer much of a story to you. (European Editor Matt Davis also got a short stint behind the wheel of the GP late last year.)
So for the sake of due diligence, I buckled down and spent a full eight days with the JCW GP back home in Detroit, just as springtime was starting to stick here in southeast Michigan. But after my time with the Mini, I was wishing that I could have just been left with my GP memories from Puerto Rico, where I was pushing the little hotbox hard around smooth corners and flexing every one of its muscles to eke out the full JCW GP experience in only a short timeframe.