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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini Cooper SE Drivers' Notes | Two editors, two cities, one electric car

The 2020 Mini Cooper SE is Mini's first electric car that it's actually selling widely to the public, rather than a quasi-experimental product a select few could lease. While in most respects, it looks like a plain Mini Hardtop or Cooper S, it instead has a BMW i3 electric motor under the hood. The SE makes 181 horsepower and 199 pound-feet of torque. Between the front seats and under the rear seats are battery packs that give the Mini an estimated 110 miles of range. The new powertrain means the electric Mini sits ever so slightly higher, but it has a lower center of gravity than other Minis, and it has a perfectly even weight distribution front to rear. To get an idea as to what it's like to live with this spunky little commuter, Managing Editor Greg Rasa in Seattle and News Editor Joel Stocksdale in Detroit each spent a week with one. Both cars were the top shelf Iconic trim, bringing the starting price to $37,750 after the $850 destination charge. The SE is also eligible for the $7,500 federal tax credit, making that high price sting a bit less. Check out their thoughts in the discussion below. Joel Stocksdale: Want to talk Mini? Greg Rasa: Sure. So, how to begin ... Fun car. Way fun. JS: So much fun! I took it out for pleasure cruises at least every other day just because it was such a blast. GR: I took mine on some long outings and was pleased with it in every respect. Some background: I drove a 2013 Leaf as a commuter for a couple of years, so that's kind of my baseline for an EV — utilitarian, basic, purpose-built for commuting. And of course I have driven other EVs quite a bit, Niro, etc. The difference with the Mini is apparent from the first impression. Stepping into it, there's a wow factor. Nice interior, quilted seats, yellow racing stripe in the carbon fiber-look dash, goofy space-age sounds. Everything screams fun. JS: What really got me fired up about the driving was the handling. Minis are already great in corners, but this one feels particularly good, and I think a lot of it has to do with the weight balance. It's an even 50/50 front/rear distribution, and you can feel that in turns. It's very neutral and has loads of grip despite the low-rolling-resistance tires. I desperately want to take one to an autocross event. GR: Yes, very grippy. All EVs tend to handle well, I think, given how planted they are with the battery weight down low, but the Mini is the best yet. You're in a John Cooper Works (JCW) now, right?

Man criticized for filming rather than helping road rage victim

A man from Cheshire in England was criticized on social media after he filmed a road rage brawl and provided color commentary for it instead of helping the victim. According to the Daily Mail, Alec Wall was traveling through Cheshire when he came upon a strange scene. A red Mini was stopped at a light, and standing next to it in traffic was a woman in a white dress. As Wall watched, the woman lunged for the Mini's driver's door, wrenched it open, and began fighting with the woman behind the wheel. While the women fought, Wall pulled out his phone and started recording. "Road Rage!" he shouted as he filmed. Apparently finding the situation extremely funny, Wall continued to film, giggling all the while and providing commentary on the scuffle. "Oh my God, actual road in a rage!" he shouted. Once he returned home, Wall uploaded his video to a Facebook page called Idiot UK Drivers Exposed where it racked up nearly 90,000 likes. Not everyone found it as funny as Wall did, however. Comments began piling up chastising Wall for his flip attitude and his failure to intervene in the fight. "How about instead of laughing and screaming 'road rage' like a moron you do something productive like get out of your car and try to defuse the situation? Use some intelligence..." said one commenter. "I really have failed to see what the camera man is laughing at," said another. "It looks to me like someone being seriously assaulted. Why is that funny?" There is no report on the cause of the incident, or how it ended. Related Video: News Source: The Daily Mail Auto News Weird Car News MINI road rage fight