1960 Mini Minor Austin Mini Morris on 2040-cars

Auto blog

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini reveals refreshed Paceman in Beijing

It was just a few days ago that Mini unveiled its refreshed Countryman at the New York Auto Show, and now it has followed up with the revised version of that model's coupe counterpart, the Paceman. Revealed today at the Beijing Motor Show, the new Paceman adopts all the changes applied to the new Countryman - which is to say, not a whole lot, but maybe enough to keep it current for the masses of customers in the market for a three-door version of a vehicle that's bigger than its stablemates but smaller than most other crossovers.
Pictured here in Piano Black (one of three new shades on offer alongside Midnight Grey and the Jungle Green in which the new Countryman was featured), the mildly refreshed Paceman has, like its five-door counterpart, been so subtly updated that we can scarcely tell the difference... even after sorting through the press release below. There are some minor revisions to the exterior, the cabin features slightly updated equipment, and the Cooper S gets an extra few horsepower. And that's about all she wrote, folks.
Mini will offer the updated Paceman worldwide with a wide array of four-cylinder engine options. With no budget-oriented One model, the Cooper is the base model with a 122-horsepower version of the brand's ubiquitous 1.4-liter four and the John Cooper Works sits at the top of the range with 218 hp. The two diesel specs are present as well, and buyers cam choose (on most models) between front- and All4 all-wheel drive.

J.D. Power: Mini, Lexus again offer most satisfying sales experience

JD Power has released its annual Sales Satisfaction Index Study, and once again Mini and Lexus have taken top honors. Overall, buyers are more satisfied with the auto-buying sales experience than they were last year, with those surveyed reporting an average score of 664 points on a 1,000-point scale. That's up from 648 in 2011. Dealer satisfaction also increased by five points over last year as well.
All told, Lexus brought home an index score of 737, which was high enough to put it atop the luxury brands for the second year in a row. JD Power says Infiniti came in second in that category with a score of 728 and Cadillac rounded out the podium with it's rating of 725. Speaking of Infiniti, that brand saw the single largest jump in sales satisfaction of any brand on the survey, popping up 52 index points over 2011.
Among mass-market brands, Mini ranked highest with a score of 712, followed closely by Buick with 706 and GMC farther down the line with 683. You can check out the full press release below for more information.