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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Did BMW drag its feet on Mini recall?

The National Highway Traffic Safety Administration is opening an investigation into BMW's reporting of a recall for 30,456 examples of the 2014-2015 Mini Cooper Hardtop, Cooper S, and the 2015 John Cooper Works. According to the government, "it appears from a review of NHTSA's databases that BMW may have failed to submit recall communications to NHTSA in a timely manner." The automaker issued the recall in July because crash tests showed the models didn't meet side impact requirements for passengers in the back seat. While there were no reported injuries at the time, the company decided to install energy-absorbing material in the space between the rear interior panels and the exterior. However, NHTSA has decided to investigate whether this campaign should have started much earlier, given the evidence the company had. According to the government's report, the Cooper Hardtop failed side-impact tests in 2014, although one of these tests was five-miles-per-hour faster than the Federal Motor Vehicle Safety Standard. The agency claims: "In January 2015 BMW verbally committed that it would conduct a service campaign to add padding to the rear side panels of MY 2015 Mini 2 Door Hardtop Cooper models. However, BMW did not initiate the service campaign and failed to inform NHTSA of its failure to do so." A subsequent crash test of an example with this fix showed it to make the vehicle compliant with the rules. Mini spokesperson Mariella Kapsaskis told Autoblog: "Regarding the NHTSA audit query, BMW Group is evaluating the request and will respond to NHTSA as appropriate." INVESTIGATION Subject : BMW Reporting & Timely Recall Execution Date Investigation Opened: SEP 24, 2015 Date Investigation Closed: Open NHTSA Action Number: AQ15004 Component(s): STRUCTURE All Products Associated with this Investigation Vehicle Make Model Model Year(s) MINI COOPER 2014-2015 MINI COOPER S 2014-2015 MINI JOHN COOPER WORKS 2015 Details Manufacturer: BMW of North America, LLC SUMMARY: NHTSA is opening this AQ to better understand and evaluate BMW's process(es) for its notification procedures and for timely and efficient execution of its safety recall campaigns. In mid-2014, NHTSA's New Car Assessment Program (NCAP) had side impact moving deformable barrier (MDB) tests performed on two model year (MY) 2014 Mini 2 Door Hardtop Coopers. These two tests were performed at a speed 5 mph higher than required by Federal Motor Vehicle Safety Standard (FMVSS) 214, Side impact protection.

Spectre Type 10 is a 230-hp, $180,000 mid-engined Mini restomod

Restomodded classic Minis are nothing new, right? A number of reworks swap the original 1.3-liter engine, Honda's VTEC K20 four-cylinder being such a popular replacement that Mini Mania makes a complete swap kit, but the 1.0-liter Ford EcoBoost gets love, too. Some mods replace the engine and move it behind the front seats, a popular option when using the four-cylinder from a Suzuki Hayabusa motorcycle. Some restomods don't do any of that, but just overhaul everything and charge a lot for it, like the David Brown Automotive Mini Remastered that costs around $100,000. As caught by Carscoops, Spectre Vehicle Design out of Vancouver, Canada has done all of the above with its Type 10 Mini restomod, raising the bar for conversions into another dimension. There will only be ten of the Launch Edition Type 10s, and about the only original part left from an original donor hatchback will be the bodyshell. These will be sourced in the same state as the buyer's residence in order to ease the process of vehicle registration. Into that bodyshell, the small Canadian team of enthusiasts has placed a Honda K20 mill with a Haltec engine management system behind the front seats. Shifted through a six-speed gearbox, we're told VTEC kicks in with 230 horsepower at the rear wheels, shunted through a limited-slip differential. In a vehicle reported to weigh 1,700 pounds wet, we're talking serious shove. Committed to keeping the Mini's ten-inch wheels, Spectre designed a new trailing arm suspension to make the package work. Those wheels are three-piece, six-inch-wide, CNC'd aluminum units with staggered offsets and directional spokes to usher hot air away from the four-piston disc brakes.  The cabin looks like a Japanese-infused Mid-Century modern living room, given a touch of carbon fiber and Monica Bellucci. Creative Director Marco Lii patterned the seating aesthetic off a genkan, the foyer area in a Japanese home where one removes ones shoes. The genkan floor is often recessed in relation to a home's main floor, and so it is here in the Type 10. There's a tatami-like mat on the cabin floor, the two interior seats placed on a dais a level above that. The copious light wood and leather interior with chrome accents is understated and gorgeous, everything so well integrated that it takes a moment to recognize the full-cabin roll cage wrapped in stitched leather. The padded center armrest on thin chromed legs looks like a piece in a high-end furniture store.