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Mini to introduce all-wheel-drive Clubman

The latest Mini Clubman shows how the diminutive brand will go in a larger, more utilitarian direction in the future. The next step might make the wagon an even more versatile option for buyers. A rumor from MotoringFile that cites "sources familiar with the plans" claims that the vehicle will get the automaker's next-gen All4 all-wheel-drive system as soon as spring 2016. Allegedly the all-wheel-drive system derives from the setup that's available on the BMW 2 Series Active Tourer, which shares the Mini's UKL platform. The layout uses a multiple-disk clutch at the rear axle to manage power to the back wheels and can route up to 100 percent of the grunt to the tail in a pinch. When extra traction isn't needed there, power goes exclusively to the front. The All4 system will allegedly be available on both the Clubman Cooper and Cooper S models, and MotoringFile estimates the cost of ticking the option box at around $1,500. After introducing the tech on the standard versions, a hotter John Cooper Works model capable of powering all of its wheels will also reportedly begin production around next November. Mini will reportedly also offer this all-wheel-drive tech in the next-generation Countryman. The vehicle will use the UKL platform like the rest of the brand's lineup, but the crossover will grow even larger to look more off-road ready, according to rumors. We reached out to Mini USA spokesperson Mariella Kapsaskis, who says "she can't confirm anything officially about an all-wheel drive Clubman or JCW variant." Related Video:

2014 Mini John Cooper Works Countryman All4

The standard Mini Countryman is a bit of an odd duck against the backdrop of 'normal' small crossovers like the Mazda CX-5 and the Ford Escape, but I sort of get it. Apply the same winning Mini formula to a CUV, and you get a smaller-than-average entry in the segment, one that is far more entertaining to drive than the norm, more stylish inside and out and pretty expensive when cross-shopped. That list of qualities doesn't appeal to all crossover shoppers, sure, but it intrigues a big enough list that the Countryman has reason for being.
Now, add the expensive John Cooper Works package to the Countryman's already niche goodies list, and Mini starts to lose me. So, I'm getting the softer suspended, taller, generally less dynamically joyful version of the brand's core values, but now you're charging me at least $35,000 ($13k more expensive than the basic, front-drive Cooper Countryman and $7k more than the MSRP of the Cooper S All4 version)? What's that? You're going to make it look like a garish, tippy-toed tuner car in the process? Take my money.
Or, actually, let me keep it. I can swing with a lot of the weirdness that Mini has to offer, but this car pushed me past my limit.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.